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Grounded Theory: some reflections on paradigm, procedures and misconceptions

199 citations0/0 files storedWolverhampton Intellectual Repository and E-Theses (University of Wolverhampton)

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Qualitative Research Methods and Applications Consumer Behavior and Market Dynamics Business Strategies and Management Research

Abstract

This paper is an early version of a chapter for a proposed book on grounded theory. It extends the \ndiscussion of grounded theory published in two academic papers by the author: \nGoulding, C. (1998) Grounded Theory: the missing methodology on the interpretivist agenda \nQualitative Market Research: an international journal 1(1) \nGoulding, C. (forthcoming) Consumer Research, Interpretive Paradigms, and Methodological \nAmbiguities European Journal of Marketing 33(7/8)

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References

1968The Discovery of Grounded Theory: Strategies for Qualitative Research.1992Basics of Qualitative Research: Grounded Theory Procedures and Techniques.1956The Presentation of Self in Everyday Life.1992Basics of Qualitative Research 1987Qualitative Analysis for Social Scientists 1990Basics of qualitative research 1959The Sociological Imagination 1994Analysis and Interpretation of Qualitative Data in Consumer Research

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2015Contrasting Classic, Straussian, and Constructivist Grounded Theory: Methodological and Philosophical Conflicts 2010Grounded theory in practice: issues and discussion for new qualitative researchers 2013Using diagrams to support the research process: examples from grounded theory 2013A Novice Researcher’s First Walk Through the Maze of Grounded Theory: : Rationalization for Classical Grounded Theory 2019Unlocking women’s sustainability leadership potential: Perceptions of contributions and challenges for women in sustainable development

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