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Competitive Poaching in Sponsored Search Advertising and Its Strategic Impact on Traditional Advertising
9 references·16 citing·48 second hop
Competitive Poaching in Sponsored Search Advertising and Its Strategic Impact on Traditional Advertising (2014)Competitive Poaching in Sponsored Search …Position Auctions with Consumer Search (2011)Position Auctions with Consum…Advertising Bans and the Substitutability of Online and Offline Advertising (2011)Advertising Bans and the Subs…The Race for Sponsored Links: Bidding Patterns for Search Advertising (2009)The Race for Sponsored Links:…Position Auctions with Consumer Search (2009)Position Auctions with Consum…Optimal Marketing Strategies for a Customer Data Intermediary (2007)Optimal Marketing Strategies …How Does Free Riding on Customer Service Affect Competition? (2007)How Does Free Riding on Custo…Free Riding and Sales Strategies for the Internet (2001)Free Riding and Sales Strateg…Competitive Coupon Targeting (1995)Competitive Coupon TargetingWhy Should Manufacturers Want Fair Trade? (1960)Why Should Manufacturers Want…Predicting Stages in Omnichannel Path to Purchase: A Deep Learning Model (2021)Predicting Stages in Omnichan…Designing an Online Retail Marketplace: Leveraging Information from Sponsored Advertising (2021)Designing an Online Retail Ma…Deceptive signaling on globalized digital platforms: Institutional hypnosis and firm internationalization (2021)Deceptive signaling on global…First-Price Auctions in Online Display Advertising (2019)First-Price Auctions in Onlin…Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness (2018)Why Am I Seeing This Ad? 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(2012)How Does the Use of Trademark…Modern industrial organization (1990)Frictionless Commerce? A Comparison of Internet and Conventional Retailers (2000)Retail Strategies on the Web: Price and Non–price Competition in the Online Book Industry (2002)The Economics of the Internet and E-commerce (2002)Searching for Experience on the Web: An Empirical Examination of Consumer Behavior for Search and Experience Goods (2009)Optimal Auction Design (1981)Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads (2002)Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords (2007)Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence? (2010)Promotional Marketing or Word-of-Mouth? Evidence from Online Restaurant Reviews (2013)Mobile Advertising: A Framework and Research Agenda (2016)A Price Discrimination Theory of Coupons (1984)Competitive Promotional Strategies (1988)Stability in Competition (1990)E-Customization (2003)How Should Consumers’ Willingness to Pay be Measured? An Empirical Comparison of State-of-the-Art Approaches (2011)The Economics of Privacy (2016)Some Tests of Specification for Panel Data: Monte Carlo Evidence and an Application to Employment Equations (1991)Estimating Discrete-Choice Models of Product Differentiation (1994)Econometric Analysis of Cross Section and Panel Data (2001)Television Advertising and Online Shopping (2015)Tweeting as a Marketing Tool: A Field Experiment in the TV Industry (2017)Inefficiencies in Digital Advertising Markets (2020)A model of price adjustment (1971)Position auctions (2006)Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment (2014)Improving market performance in the digital economy (2020)Reducing Buyer Search Costs: Implications for Electronic Marketplaces (1997)Free riding in a multi‐channel supply chain (2009)Carbon emissions in a dual channel closed loop supply chain: the impact of consumer free riding behavior (2016)Strategies for warranty service in a dual-channel supply chain with value-added service competition (2017)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Beyond pleasure and pain. 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References

  • 1960Why Should Manufacturers Want Fair Trade?564 cited
  • 1995Competitive Coupon Targeting373 cited
  • 2011Position Auctions with Consumer Search362 cited
  • 2009Position Auctions with Consumer Search227 cited
  • 2009The Race for Sponsored Links: Bidding Patterns for Search Advertising187 cited
  • 2001Free Riding and Sales Strategies for the Internet176 cited
  • 2007How Does Free Riding on Customer Service Affect Competition?158 cited
  • 2011Advertising Bans and the Substitutability of Online and Offline Advertising136 cited
  • 2007Optimal Marketing Strategies for a Customer Data Intermediary108 cited

Cited by

  • 2018Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness266 cited
  • 2013Television Advertising and Online Search182 cited
  • 2017Real-Time Bidding in Online Display Advertising102 cited
  • 2018Competition and Crowd-Out for Brand Keywords in Sponsored Search78 cited
  • 2021Designing an Online Retail Marketplace: Leveraging Information from Sponsored Advertising70 cited
  • 2017Bidding for Multiple Keywords in Sponsored Search Advertising: Keyword Categories and Match Types63 cited

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  • 2012How Does the Use of Trademarks by Third-Party Sellers Affect Online Search?60 cited
  • 2015Keyword Search Advertising and First-Page Bid Estimates: A Strategic Analysis58 cited
  • 2021Predicting Stages in Omnichannel Path to Purchase: A Deep Learning Model57 cited
  • 2021Deceptive signaling on globalized digital platforms: Institutional hypnosis and firm internationalization53 cited
  • 2015Keyword Management Costs and “Broad Match” in Sponsored Search Advertising48 cited
  • 2019First-Price Auctions in Online Display Advertising48 cited
  • 2015Keyword Search Advertising and Limited Budgets43 cited
  • 2018Cooperative Search Advertising37 cited
  • 2017Investigating the Spillover Effect of Keyword Market Entry in Sponsored Search Advertising32 cited
  • 2017In-Store Advertising by Competitors28 cited