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Causality between advertising and sales: new evidence from cointegration

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References

1987Co-Integration and Error Correction: Representation, Estimation, and Testing31,983 cited
1988Testing for a Unit Root in Time Series Regression19,288 cited
1990MAXIMUM LIKELIHOOD ESTIMATION AND INFERENCE ON COINTEGRATION — WITH APPLICATIONS TO THE DEMAND FOR MONEY14,047 cited
1993Vector Autoregressions and Causality867 cited
1980Advertising and Aggregate Consumption: An Analysis of Causality548 cited
1982Non-causality due to omitted variables544 cited
1988Money does Granger-cause output in the bivariate money-output relation170 cited
1977An Exposition of the Box-Jenkins Transfer Function Analysis with an Application to the Advertising-Sales Relationship130 cited
1991Cointegration Analysis of the Advertising-Sales Relationship90 cited

Cited by

2023The Moderating Role of Liquidity in the Relationship between the Expenditures and Financial Performance of SMEs: Evidence from Jordan27 cited
2013Enhancing Promotional Strategies within Automotive Companies in Malaysia14 cited
2018Effect of Advertising Expenses and Sales Incentives on Financial Performance: Dissecting the Cases of Two Market Leaders13 cited
2012The Eect of Marketing Spending on Sales in the Premium Car Segment: New Evidence from Germany13 cited

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