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Optimum Advertising and Goodwill under Uncertainty
6 references·16 citing·38 second hop
Optimum Advertising and Goodwill under Uncertainty (1978)Optimum Advertising and Goodwill under Un…Optimal Advertising Policy Under Dynamic Conditions (1976)Optimal Advertising Policy Un…Diffusion Processes and Optimal Advertising Policy (1976)Diffusion Processes and Optim…The economics of advertising (1972)The economics of advertisingIntroduction to stochastic control (1971)Introduction to stochastic co…Optimal Control of Partially Observable Diffusions (1968)Optimal Control of Partially …OPTIMAL CAPITAL POLICY WITH IRREVERSIBLE INVESTMENT (1966)OPTIMAL CAPITAL POLICY WITH I…Advance sustainable inventory management through advertisement and trade-credit policy (2020)Advance sustainable inventory…Understanding the Memory Effects in Pulsing Advertising (2015)Understanding the Memory Effe…A MICROECONOMIC MODEL OF CORPORATE SOCIAL RESPONSIBILITY (2010)A MICROECONOMIC MODEL OF CORP…On the superiority of pulsing under a concave advertising market potential function (2008)On the superiority of pulsing…Stochastic optimal budget decision for advertising considering uncertain sales responses (2006)Stochastic optimal budget dec…Boundary value problems in stochastic optimal control of advertising (2006)Boundary value problems in st…The NBD repeat purchase process and M/G/∞ queues (2000)The NBD repeat purchase proce…Dynamic Optimal Control Models in Advertising: Recent Developments (1994)Dynamic Optimal Control Model…Dynamic Optimal Control Models in Advertising (1994)Dynamic Optimal Control Model…Stochastically optimal advertising policies under dynamic conditions: The ratio rule (1990)Stochastically optimal advert…Quality control by the optimal control of a discrete-state stochastic process (1986)Quality control by the optima…Stochastic control theory and operational research (1984)Stochastic control theory and…Stochastic diffusion models with advertising and word-of-mouth effects (1983)Stochastic diffusion models w…A Stochastic Model of Consumer Behavior and Optimal Advertising (1982)A Stochastic Model of Consume…Optimal Product Quality And Advertising (1981)Optimal Product Quality And A…A Generalization of the Nerlove-Arrow Model to Multi-Firms Advertising under Uncertainty (1979)A Generalization of the Nerlo…Corporate Social Responsibility: A Theory of the Firm Perspective (2001)Corporate Social and Financial Performance: A Meta-Analysis (2003)The Relationship Between Corporate Philanthropy And Shareholder Wealth: A Risk Management Perspective (2005)Doing good does not preclude doing well: corporate responsibility and financial performance (2018)Research on supply chain CSR management based on differential game (2020)Abnormal CSR and Financial Performance (2022)On stochastic differential equations (1951)The Economics of Information (1976)Planning Media Schedules in the Presence of Dynamic Advertising Quality (1998)Understanding the Impact of Synergy in Multimedia Communications (2003)Demand Functions in Decision Modeling: A Comprehensive Survey and Research Directions (2013)Lifetime Portfolio Selection under Uncertainty: The Continuous-Time Case (1969)Introduction to Stochastic Control Theory (1970)Optimum consumption and portfolio rules in a continuous-time model (1971)Enhancing supply chain performance with improved order-control policies (2010)Inventory control for nonperishable and perishable goods based on model predictive control (2019)Joint pricing and quality decision model under stochastic reference quality effect (2020)The Economic Effects of Advertising. (1942)Distributed Lags and Investment Analysis (1956)An Operations-Research Study of Sales Response to Advertising (1957)Asset Stock Accumulation and Sustainability of Competitive Advantage (1989)An Evaluation Cost Model of Consideration Sets (1990)1. On the Concept of Health Capital and the Demand for Health (2017)Irreversibility, Uncertainty, and Investment (1990)Optimal Investment with Costly Reversibility (1996)Investment and Demand Uncertainty (1999)Consumer Information, Product Quality, and Seller Reputation (1982)The economic analysis of advertising (2005)Chapter 28 The Economic Analysis of Advertising (2007)Stochastic Linear Quadratic Regulators with Indefinite Control Weight Costs (1998)Stochastic Analysis, Control, Optimization and Applications (1999)Econometric Measurement of the Duration of Advertising Effect on Sales (1976)Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods (1998)Optimal consumption, portfolio and life insurance rules for an uncertain lived individual in a continuous time model (1975)Formulating and estimating dynamic linear rational expectations models (1980)Statistical Process Monitoring and Feedback Adjustment: A Discussion (1992)The role of seeding in multi-market entry (2005)Advertising channel selection in a segmented market (2006)
this work references cited by second hop

References

  • 1976Optimal Advertising Policy Under Dynamic Conditions909 cited
  • 1971Introduction to stochastic control610 cited
  • 1972The economics of advertising389 cited
  • 1966OPTIMAL CAPITAL POLICY WITH IRREVERSIBLE INVESTMENT280 cited
  • 1968Optimal Control of Partially Observable Diffusions114 cited
  • 1976Diffusion Processes and Optimal Advertising Policy112 cited

Cited by

  • 1994Dynamic Optimal Control Models in Advertising: Recent Developments415 cited
  • 1984Stochastic control theory and operational research57 cited
  • 2010A MICROECONOMIC MODEL OF CORPORATE SOCIAL RESPONSIBILITY51 cited
  • 1994Dynamic Optimal Control Models in Advertising41 cited
  • 2020Advance sustainable inventory management through advertisement and trade-credit policy40 cited
  • 2006Boundary value problems in stochastic optimal control of advertising31 cited
  • 2006Stochastic optimal budget decision for advertising considering uncertain sales responses29 cited
  • 1979A Generalization of the Nerlove-Arrow Model to Multi-Firms Advertising under Uncertainty29 cited
  • 1983Stochastic diffusion models with advertising and word-of-mouth effects27 cited

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  • 2015Understanding the Memory Effects in Pulsing Advertising25 cited
  • 1982A Stochastic Model of Consumer Behavior and Optimal Advertising20 cited
  • 2008On the superiority of pulsing under a concave advertising market potential function16 cited
  • 1990Stochastically optimal advertising policies under dynamic conditions: The ratio rule15 cited
  • 2000The NBD repeat purchase process and M/G/∞ queues12 cited
  • 1981Optimal Product Quality And Advertising11 cited
  • 1986Quality control by the optimal control of a discrete-state stochastic process10 cited