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THE ROLE AND IMPACT OF THE PACKAGING EFFECT ON CONSUMER BUYING BEHAVIOUR

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Cited by

2020Product Packaging: Impact on Customers’ Purchase Intention45 cited
2020Milk packaging innovation: Consumer perception and willingness to pay42 cited
2020PENGARUH KEMASAN, LABEL HALAL, LABEL IZIN P-IRT TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN UMKM KERUPUK IKAN31 cited
2022Attention to detail: A photo‐elicitation study of salience and packaging design for portion control and healthy eating17 cited
2019Faktor PSiKKIT: Pendorong inovasi pembungkusan dalam kalangan Industri Kecil dan Sederhana berasaskan perusahaan makanan15 cited

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