References

• 1997Dimensions of Brand Personality5,056 cited
• 1995Building Strong Brands4,432 cited
• 1995Subcultures of Consumption: An Ethnography of the New Bikers2,232 cited
• 1996Club cultures: music, media and subcultural capital1,941 cited
• 2001Consumers' Need for Uniqueness: Scale Development and Validation1,789 cited
• 2007Strategic Brand Management1,706 cited
• 2004When Good Brands Do Bad1,552 cited
• 2003You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands1,538 cited
• 1997Assessing the Predictive Validity of Two Methods of Measuring Self-Image Congruence1,097 cited
• 2005Consumer‐based brand equity: improving the measurement – empirical evidence1,034 cited
• 2006Direct and indirect effects of self-image congruence on brand loyalty971 cited
• 2001Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts.921 cited
• 1999The Malleable Self: The Role of Self-Expression in Persuasion885 cited
• 1998Brands as symbolic resources for the construction of identity823 cited
• 1974The Concept and Application of Life Style Segmentation688 cited