Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Analyzing the Influence of Sales Promotion on Customer Purchasing Behavior

16 references·11 citing·50 second hop

FromToDepth

this work references cited by second hop

References

1990Consumer Behavior and Marketing Strategy1,768 cited
1998The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions1,414 cited
1990Sales Promotion: Concepts, Methods and Strategies846 cited
2002Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications620 cited
2004Religious Influences on Shopping Behaviour: An Exploratory Study588 cited
1985Consumer Promotions and the Acceleration of Product Purchases409 cited
2018Revisión de la productividad científica sobre gestión de la experiencia del cliente303 cited
2007B2B Brand Management289 cited
2002The efficacy of sales promotions in UK supermarkets: a consumer view217 cited
2000Consumers' perceptions of promotional framing of price201 cited
1994The After-Effects of Price-related Consumer Promotions201 cited
2005Sales promotion effectiveness: the impact of consumer differences at an ethnic‐group level155 cited
1993International Marketing: A Cultural Approach154 cited
2000The Optimal Choice of Promotional Vehicles: Front-Loaded or Rear-Loaded Incentives?120 cited
2007Selling and sales management

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

113 cited

2006The effect of price as a marketplace cue on retail patronage81 cited

Cited by

2018The impact of cap-and-trade mechanism and consumers’ environmental preferences on a retailer-led supply Chain138 cited
2019The effect of selfie promotion and celebrity endorsed advertisement on decision-making processes115 cited
2024Impact of sales promotion on consumer buying behavior in the apparel industry36 cited
2023Marketing Mix Influence on Consumer Buying Behavior: A Case Study on the Cosmetics Industry17 cited
2022Trade sales promotion and distributors’ performance of fast-moving consumer goods (FMCGS)16 cited
2019Pengaruh bauran promosi dan gaya hidup terhadap minat beli pada kedai kopi serasi16 cited
2021An Empirical Study of Factors Influencing Consumers’ Purchasing Behaviours in Shopping Malls15 cited
2018Analysis of Promotion and Product Differentiation of Jukajo on Consumer Purchase Decision14 cited
2021Integrated Marketing Strategies and Performance of Hospitality Firms Amidst the COVID-19 Pandemic12 cited
2022The Effect of Innovation in Business Model, Services and Technology on Firm Sustainability: An Examination using Triple Bottom Line Theory9 cited
2022The Campaign as A Tale: Pelatihan Penggunaan Teknik Storytelling dalam Kampanye Marketing Communication Yayasan Kakak Asuh Bekasi2 cited