Understanding Affective Commitment, Collectivist Culture, and Social Influence in Relation to Knowledge Sharing in Technology Mediated Learning

Yujong Hwang · Da-Eun Kim

86 citations0/0 files storedIEEE Transactions on Professional Communication

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Knowledge Management and Sharing Online and Blended Learning E-Learning and Knowledge Management

Abstract

Technology mediated learning (TML) is gaining interest from both academic researchers and communication professionals as training with Internet technology and Web-based distance learning become increasingly popular. This paper investigates social norms, individual-level cultural orientation (collectivism), and affective commitment (internalization and identification) and studies their influences on the system users' (or learners') attitude toward sharing knowledge by email in the TML environment. An empirical test of the proposed model was conducted in the pilot test (n=155) and the main test (n=411). Theoretical and practical implications of these findings for TML, knowledge management, and e-collaboration are discussed in the paper.

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References

1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 2003User Acceptance of Information Technology: Toward A Unified View1 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 1980Understanding Attitudes and Predicting Social Behavior 2000A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies 1991Culture and the Self: Implications for Cognition, Emotion, and Motivation 2002Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations 1981Culture's Consequences: International Differences in Work-Related Values

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