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The power of plain: Intensifying product experience with neutral aesthetic context · Study

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ArticleThe power of plain: Intensifying product experience with neutral aesthetic context

Heather Honea2011

Article2011

The power of plain: Intensifying product experience with neutral aesthetic context

Heather Honea · Sharon Horsky

65 citations·0/0 files stored·Marketing Letters

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Consumer Packaging Perceptions and Trends Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies

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References

1982Asymptotic Confidence Intervals for Indirect Effects in Structural Equation Models 2008Social psychology: handbook of basic principles 1987Product/Consumption-Based Affective Responses and Postpurchase Processes 1983Sociological Methodology 1982 1991What is beautiful is good, but . . .: A meta-analytic review of research on the physical attractiveness stereotype.1981Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change 1997Customer delight: Foundations, findings, and managerial insight 2004Neural Correlates of Behavioral Preference for Culturally Familiar Drinks

Cited by

2013Light as a feather: Effects of packaging imagery on sensory product impressions and brand evaluation 2015Consumer responses to elimination of overpackaging on private label products 2021The experience – economy revisited: an interdisciplinary perspective and research agenda 2021On packaging and product returns in online retail—Mailing boxes or sending signals?2020How product aesthetics cues efficacy beliefs of product performance

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Details

Year2011

Typearticle

Published2011-10-06

VenueMarketing Letters

ISSN-L0923-0645

Languageen

Citations65

Files0 public / 0

ShelfConsumer Packaging Perceptions and Trends

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doi10.1007/s11002-011-9149-y

openalex_workW2148572807

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2018Hot or not? Conveying sensory information on food packaging through the spiciness-shape correspondence

2019Packaging texture influences product taste and consumer satisfaction

2018The influence of packaging on consumers’ quality perception of carrots