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Heather Honea · Study

Home/Author

Heather Honea

9 works· latest 2021· 1 institutionscluster: provisional

h-index9

i109

Citations769

Works here9

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Most cited in this library

Three Rs of Interpersonal Consumer Guilt: Relationship, Reciprocity, Reparation2005 · 198 citations
The Nature of Self-Reported Guilt in Consumption Contexts2003 · 180 citations
Corporate Social Responsibility Failures: How do Consumers Respond to Corporate Violations of Implied Social Contracts?2015 · 90 citations
The Promotion Affect Scale: Defining the Affective Dimensions of Promotion2003 · 79 citations
The power of plain: Intensifying product experience with neutral aesthetic context2011 · 65 citations

Works

9 shown

The friluftsliv response: Connection, drive, and contentment reactions to biophilic design in consumer environments

International Journal of Research in Marketing·2021·4 authors

14citations

Evidence Items as Signals of Marketing Competencies and Workplace Readiness: A Practitioner Perspective

Journal of Marketing Education·2017·3 authors

34citations

Corporate Social Responsibility Failures: How do Consumers Respond to Corporate Violations of Implied Social Contracts?

Journal of Business Ethics·2015·3 authors

90citations

The power of plain: Intensifying product experience with neutral aesthetic context

Marketing Letters·2011·2 authors

65citations

Motivational determinants of transportation into marketing narratives

Journal of Consumer Psychology·2010·4 authors·Open access

60citations

Three Rs of Interpersonal Consumer Guilt: Relationship, Reciprocity, Reparation

Journal of Consumer Psychology·2005·3 authors

198citations

DO NOT WAIT TO REVEAL THE BRAND NAME: The Effect of Brand-Name Placement on Television Advertising Effectiveness

Journal of Advertising·2004·2 authors

49citations

The Promotion Affect Scale: Defining the Affective Dimensions of Promotion

Journal of Business Research·2003·2 authors

79citations

The Nature of Self-Reported Guilt in Consumption Contexts

Marketing Letters·2003·3 authors

180citations