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ENGLISH IN ADVERTISING
6 references·16 citing·44 second hop
ENGLISH IN ADVERTISING (1988)ENGLISH IN ADVERTISINGPrinciples of Pragmatics (2016)Principles of PragmaticsThe language of television advertising (1986)The language of television ad…The Mirror Makers: A History of American Advertising and its Creators (1984)The Mirror Makers: A History …Contemporary Advertising (1984)Contemporary AdvertisingPragmatics (1983)PragmaticsSpeech Acts (1969)Speech ActsA Multimodal Discourse Analysis of the Interactive Meaning in Public Service Advertisement (2019)A Multimodal Discourse Analys…Female identities in TV toiletries ads: A pragmatic and multimodal analysis of implied meanings (2018)Female identities in TV toile…American and British English: Divided by a Common Language? (2017)American and British English:…The Adjective Frequency in Advertising English Slogans (2013)The Adjective Frequency in Ad…Processing visual metaphor (2013)Processing visual metaphorLegitimation by multimodal means : a theoretical and analytical enquiry with specific reference to American political spot advertisements (2013)Legitimation by multimodal me…Appraisal Perspective on Attitudinal Analysis of Public Service Advertising Discourse (2013)Appraisal Perspective on Atti…An Interpersonal Metafunction Analysis of Some Selected Political Advertisements in Some Nigerian Newspapers (2013)An Interpersonal Metafunction…Thai persuasive discourse: a systemic functional approach to an analysis of amulet advertisements (2009)Thai persuasive discourse: a …The Use of Vague Language Across Spoken Genres in an Intercultural Hong Kong Corpus (2007)The Use of Vague Language Acr…Language style and lifestyle: the case of a global magazine (2005)Language style and lifestyle:…Covert communication in the promotion of alcohol and tobacco in spanish press advertisements (2005)Covert communication in the p…Corpus-based approaches and discourse analysis in relation to reduplication and repetition (2004)Corpus-based approaches and d…Ads as news stories, news stories as ads: The interaction of advertisements and editorial texts in newspapers (2004)Ads as news stories, news sto…A Focus-Based Study of English Demonstrative Reference (2001)A Focus-Based Study of Englis…The Social Identity of Management Ergolect (1999)The Social Identity of Manage…Orality and Literacy (1982)Multimodal Discourse: The Modes and Media of Contemporary Communication (2001)Multimodal Discourse: The Modes and Media of Contemporary Communication (2002)Performing Beauty: Dove's “Real Beauty” Campaign (2009)“We Need a Showing of All Hands” (2011)Creating News Literacy Messages to Enhance Expert Corrections of Misinformation on Twitter (2020)Rhetorical Structure Theory: Toward a functional theory of text organization (1988)Corpus Approaches to Critical Metaphor Analysis (2004)The Cambridge Handbook of Metaphor and Thought (2008)Aspects of visual metaphor: an operational typology of visual rhetoric for research in advertising (2018)Slowing Metaphor Down (2023)Identifying and Interpreting Visual and Multimodal Metaphor in Commercials and Feature Films (2024)English in advertising : a linguistic study of advertising in Great Britain (1966)The Discourse of Arabic Advertising: Preliminary Investigations (1970)On the semantic properties of logical operators in English (1972)English in advertising: multiple mixing and media (1987)Metadiscourse in online advertising: Exploring linguistic and visual metadiscourse in social media advertisements (2021)On Grice's Theory of Conversation* (2022)Introduction to functional grammar . 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Marketing's Evolution and the Myth of the "Production Era" (1988)Brands, Brand Management, and the Brand Manager System: A Critical-Historical Evaluation (1994)Why Media Matter: Toward a Richer Understanding of Consumers' Relationships with Advertising and Mass Media (1997)Matching Advertising Appeals to Culture: The Influence of Products' Use Conditions (1996)The portrayal of women’s images in magazine advertisements: Goffman’s gender analysis revisited (1997)Oracles on “Advertising”: Searching for a Definition (2002)Foundations of Language (2002)Epistemic Injustice (2007)Cognitive Grammar (2008)Cognitive Status and the Form of Referring Expressions in Discourse (1993)Critical Discourse Analysis and the Marketization of Public Discourse: The Universities (1993)The Construction of Shared Knowledge in Collaborative Problem Solving (1995)
this work references cited by second hop

References

  • 1969Speech Acts11,742 cited
  • 2016Principles of Pragmatics7,692 cited
  • 1983Pragmatics5,133 cited
  • 1984Contemporary Advertising435 cited
  • 1984The Mirror Makers: A History of American Advertising and its Creators408 cited
  • 1986The language of television advertising129 cited

Cited by

  • 2005Language style and lifestyle: the case of a global magazine102 cited
  • 2013Processing visual metaphor72 cited
  • 2004Corpus-based approaches and discourse analysis in relation to reduplication and repetition68 cited
  • 2007The Use of Vague Language Across Spoken Genres in an Intercultural Hong Kong Corpus59 cited
  • 2004Ads as news stories, news stories as ads: The interaction of advertisements and editorial texts in newspapers42 cited
  • 2001A Focus-Based Study of English Demonstrative Reference38 cited
  • 2019A Multimodal Discourse Analysis of the Interactive Meaning in Public Service Advertisement32 cited
  • 2013An Interpersonal Metafunction Analysis of Some Selected Political Advertisements in Some Nigerian Newspapers27 cited
  • 2013The Adjective Frequency in Advertising English Slogans25 cited

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  • 1999The Social Identity of Management Ergolect24 cited
  • 2013Appraisal Perspective on Attitudinal Analysis of Public Service Advertising Discourse19 cited
  • 2018Female identities in TV toiletries ads: A pragmatic and multimodal analysis of implied meanings14 cited
  • 2009Thai persuasive discourse: a systemic functional approach to an analysis of amulet advertisements13 cited
  • 2017American and British English: Divided by a Common Language?8 cited
  • 2013Legitimation by multimodal means : a theoretical and analytical enquiry with specific reference to American political spot advertisements8 cited
  • 2005Covert communication in the promotion of alcohol and tobacco in spanish press advertisements8 cited