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References

1992Advances in prospect theory: Cumulative representation of uncertainty15,457 cited
1980Feeling and thinking: Preferences need no inferences.8,070 cited
1995The construction of preference.2,046 cited
1993Decision field theory: A dynamic-cognitive approach to decision making in an uncertain environment.1,935 cited
2006Mere Exposure: A Gateway to the Subliminal936 cited
2006The Construction of Preference821 cited
2009Neuroeconomics: Decision Making and the Brain658 cited

2011Relative visual saliency differences induce sizable bias in consumer choice395 cited
2012The Attentional Drift-Diffusion Model Extends to Simple Purchasing Decisions359 cited
2016Nudging healthier food and beverage choices through salience and priming. Evidence from a systematic review307 cited
2012Shining in the Center: Central Gaze Cascade Effect on Product Choice305 cited
2017Sensory Aspects of Package Design303 cited
2014Eye tracking and pupillometry are indicators of dissociable latent decision processes.289 cited
2011Neuroeconomic Foundations of Economic Choice—Recent Advances276 cited
2014Do you like what you see? The role of first fixation and total fixation duration in consumer choice

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216 cited