Developing a Creative-Cognitive Model of Entrepreneurial Alertness to Business Opportunities

Vesa Johannes Puhakka

45 citations0/0 files storedJournal of Management and Strategy

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Entrepreneurship Studies and Influences Creativity in Education and Neuroscience Migration, Ethnicity, and Economy

Abstract

A creative-cognitive perspective is used in this study to explore alertness to business opportunities in order to develop a model of business opportunity recognition. It is assumed that the elements constituting this opportunity creation are entrepreneur’s creative cognitive process, internal creative qualities, environmental conditions supporting or hindering creativity and interaction of these elements, and that they have a significant impact on the innovativeness of the business opportunity. Through the development of the model an aim is made to clarify why some entrepreneurs create novel ideas while others just copy the old and used ones.

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References

1974Judgment under Uncertainty: Heuristics and Biases 2003The Theory of Economic Development 1990Flow: the psychology of optimal experience 2000The Promise of Entrepreneurship as a Field of Research 2003Maps of Bounded Rationality: Psychology for Behavioral Economics 1974Competition and Entrepreneurship 1993Toward a Theory of Organizational Creativity 1983The social psychology of creativity: A componential conceptualization.

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