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The Effectiveness of Product Placement: A Field Quasi-experiment
16 references·1 citing·47 second hop
The Effectiveness of Product Placement: A Field Quasi-experiment (2012)The Effectiveness of Product Placement: A…Imagery and Verbal Processes (2013)Imagery and Verbal ProcessesWhen Product Placement Goes Wrong: The Effects of Program Liking and Placement Prominence (2008)When Product Placement Goes W…The Effects of Playing an Advergame on Young Children's Perceptions, Preferences, and Requests (2007)The Effects of Playing an Adv…More than meets the eye (2007)More than meets the eyeThe Effectiveness of "in-Game" Advertising: Comparing College Students' Explicit and Implicit Memory for Brand Names (2006)The Effectiveness of "in-Game…Audience Response to Product Placements: An Integrative Framework and Future Research Agenda (2006)Audience Response to Product …Exploring children's choice: The reminder effect of product placement (2004)Exploring children's choice: …Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude (2002)Investigating the Effectivene…I'll have what she's having: Gauging the impact of product placements on viewers (2000)I'll have what she's having: …Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall (1998)Product Placement in Movies: …Brand Placement: A Review (1998)Brand Placement: A ReviewThe Effects of Incidental Ad Exposure on the Formation of Consideration Sets (1997)The Effects of Incidental Ad …Discovery-Oriented Consumer Research (1993)Discovery-Oriented Consumer R…Detecting and Explaining Vividness Effects in Attitudinal Judgments (1984)Detecting and Explaining Vivi…Psychological status of the script concept. (1981)Psychological status of the s…Imagery and Verbal Processes (1972)Imagery and Verbal ProcessesConfigurating product placement prominence on brand memory: what counts and what does not? (2022)Configurating product placeme…A Theory of Psychological Reactance (1968)Attitudinal effects of mere exposure. (1968)Exposure and affect: Overview and meta-analysis of research, 1968-1987. (1989)Incidental vocabulary acquisition from an authentic novel: Do Things Fall Apart? (2010)Effects of Prominence, Involvement, and Persuasion Knowledge on Children's Cognitive and Affective Responses to Advergames (2011)The modern human colonization of western Eurasia: when and where? 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References

  • 2013Imagery and Verbal Processes4,142 cited
  • 1972Imagery and Verbal Processes3,246 cited
  • 1981Psychological status of the script concept.1,743 cited
  • 2002Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude792 cited
  • 1998Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall588 cited
  • 2006Audience Response to Product Placements: An Integrative Framework and Future Research Agenda475 cited
  • 1998Brand Placement: A Review410 cited
  • 1993Discovery-Oriented Consumer Research400 cited
  • 2007More than meets the eye343 cited
  • 2007The Effects of Playing an Advergame on Young Children's Perceptions, Preferences, and Requests341 cited
  • 2008When Product Placement Goes Wrong: The Effects of Program Liking and Placement Prominence337 cited
  • 1984Detecting and Explaining Vividness Effects in Attitudinal Judgments329 cited
  • 2004Exploring children's choice: The reminder effect of product placement308 cited
  • 2000I'll have what she's having: Gauging the impact of product placements on viewers300 cited
  • 1997The Effects of Incidental Ad Exposure on the Formation of Consideration Sets

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291 cited
  • 2006The Effectiveness of "in-Game" Advertising: Comparing College Students' Explicit and Implicit Memory for Brand Names269 cited
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    • 2022Configurating product placement prominence on brand memory: what counts and what does not?12 cited