More than Survival: The Discipline of Business Communication and the Uses of Translation

Abstract

This article is based upon Forman's Outstanding Researcher Award keynote address at the 1996 meeting of the Association for Business Communication. Its purpose is twofold: to explore the potential of translation as a survival strategy that enables business communication specialists to continue practicing the discipline, and to consider translation as a powerful heuristic for posing new questions about the research agenda for business communication and, ulti mately, about its disciplinary character. The term "translation" is used to refer to (1) metaphoric notions of translation considered as a wide-ranging enterprise involving movement between instruction and research in business communica tion, between discourses, or between disciplines and (2) translation studies, or complex ideas of translation drawn from histories, theories, and practices of literary translation. Several appeals are made to extend translation further into instruction and research as a way to create knowledge and to legitimize the discipline.

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