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The Product Management Function in Marketing: Some Behavioural Aspects of Decision Taking

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References

2017Behavioural Theory of the Firm228 cited

Cited by

1999Brand managers’ interfaces in different consumer goods industries18 cited
1999Brand managers in the pharmaceutical industry: are they any different?12 cited
1988Towards Effective Product Management11 cited
2018Lessons from nearly a century of the brand management system6 cited
1997The Melbourne garden nursery industry: a qualitative review of marketing and new product development orientation in a retail environment6 cited
1984THE CORPORATE ENVIRONMENT FOR MARKETING MANAGEMENT AND MARKETING BUDGETING6 cited

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