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Optimal Auction Design and Equilibrium Selection in Sponsored Search Auctions
8 references·16 citing·36 second hop
Optimal Auction Design and Equilibrium Selection in Sponsored Search Auctions (2010)Optimal Auction Design and Equilibrium Se…What Makes Them Click: Empirical Analysis of Consumer Demand for Search Advertising (2015)What Makes Them Click: Empiri…Reserve prices in internet advertising auctions (2011)Reserve prices in internet ad…Position Auctions with Consumer Search (2009)Position Auctions with Consum…Sponsored Search Auctions (2007)Sponsored Search AuctionsInternet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords (2007)Internet Advertising and the …Greedy bidding strategies for keyword auctions (2007)Greedy bidding strategies for…Position auctions (2006)Position auctionsOptimal Auction Design (1981)Optimal Auction DesignReserve Prices in Internet Advertising Auctions: A Field Experiment (2023)Reserve Prices in Internet Ad…Position Ranking and Auctions for Online Marketplaces (2017)Position Ranking and Auctions…On Discrimination in Auctions with Endogenous Entry (2015)On Discrimination in Auctions…Keyword Search Advertising and Limited Budgets (2015)Keyword Search Advertising an…Keyword Search Advertising and First-Page Bid Estimates: A Strategic Analysis (2015)Keyword Search Advertising an…In Google we trust? (2015)In Google we trust?Sponsored Search Marketing: Dynamic Pricing and Advertising for an Online Retailer (2014)Sponsored Search Marketing: D…Optimising trade-offs among stakeholders in ad auctions (2014)Optimising trade-offs among s…Optimal auction design in two‐sided markets (2014)Optimal auction design in two…Bounding the inefficiency of outcomes in generalized second price auctions (2014)Bounding the inefficiency of …On revenue in the generalized second price auction (2012)On revenue in the generalized…Stochastic variability in sponsored search auctions (2011)Stochastic variability in spo…On the efficiency of equilibria in generalized second price auctions (2011)On the efficiency of equilibr…Hybrid Advertising Auctions (2011)Hybrid Advertising AuctionsBayes-nash equilibria of the generalized second price auction (2009)Bayes-nash equilibria of the …Auctions with Dynamic Populations: Efficiency and Revenue Maximization (2009)Auctions with Dynamic Populat…COUNTERSPECULATION, AUCTIONS, AND COMPETITIVE SEALED TENDERS (1961)Incentives in Teams (1973)The Economics of Internet Markets (2011)An empirical study of reserve price optimisation in real-time bidding (2014)Buy-It-Now or Take-a-Chance: Price Discrimination Through Randomized Auctions (2014)Games with Incomplete Information Played by “Bayesian” Players, I–III Part I. The Basic Model (1967)Worst-Case Equilibria (1999)The Price of Anarchy in Auctions (2017)Multipart pricing of public goods (1971)Adaptive bidding for display advertising (2009)Repeated Contextual Auctions with Strategic Buyers (2014)A Method of Simulated Moments for Estimation of Discrete Response Models Without Numerical Integration (1989)Simulation and the Asymptotics of Optimization Estimators (1989)Search Engine Optimization: What Drives Organic Traffic to Retail Sites? (2015)Product Ranking on Online Platforms (2022)A model of price adjustment (1971)Multi-Item Auctions (1986)Prominence and consumer search (2009)Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence? (2010)Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment (2014)The assignment game I: The core (1971)Combinatorial Auctions (2005)The Online Advertising Industry: Economics, Evolution, and Privacy (2009)Third-Party Web Tracking: Policy and Technology (2012)Sponsored Search Auctions with Markovian Users (2008)Game Theoretic Problems in Network Economics and Mechanism Design Solutions (2009)The price of truthfulness for pay-per-click auctions (2009)A Theory of Auctions and Competitive Bidding (1982)Efficient mechanisms for bilateral trading (1983)The interdisciplinary study of coordination (1994)Learning Theory and Algorithms for Revenue Optimization in Second-Price Auctions with Reserve (2013)Regret Minimization for Reserve Prices in Second-Price Auctions (2014)Assessing Sale Strategies in Online Markets Using Matched Listings (2015)Matching with Contracts (2005)Multiagent systems: algorithmic, game-theoretic, and logical foundations (2009)Pass-Through as an Economic Tool: Principles of Incidence under Imperfect Competition (2013)
this work references cited by second hop

References

  • 1981Optimal Auction Design5,938 cited
  • 2007Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords1,570 cited
  • 2006Position auctions808 cited
  • 2009Position Auctions with Consumer Search227 cited
  • 2011Reserve prices in internet advertising auctions164 cited
  • 2007Sponsored Search Auctions157 cited
  • 2007Greedy bidding strategies for keyword auctions151 cited
  • 2015What Makes Them Click: Empirical Analysis of Consumer Demand for Search Advertising95 cited

Cited by

  • 2023Reserve Prices in Internet Advertising Auctions: A Field Experiment96 cited
  • 2011On the efficiency of equilibria in generalized second price auctions87 cited
  • 2012On revenue in the generalized second price auction83 cited
  • 2011Hybrid Advertising Auctions73 cited
  • 2014Bounding the inefficiency of outcomes in generalized second price auctions72 cited
  • 2015In Google we trust?65 cited
  • 2015Keyword Search Advertising and First-Page Bid Estimates: A Strategic Analysis58 cited
  • 2009

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Bayes-nash equilibria of the generalized second price auction
56 cited
  • 2014Optimising trade-offs among stakeholders in ad auctions53 cited
  • 2017Position Ranking and Auctions for Online Marketplaces53 cited
  • 2014Optimal auction design in two‐sided markets50 cited
  • 2014Sponsored Search Marketing: Dynamic Pricing and Advertising for an Online Retailer44 cited
  • 2015Keyword Search Advertising and Limited Budgets43 cited
  • 2009Auctions with Dynamic Populations: Efficiency and Revenue Maximization43 cited
  • 2011Stochastic variability in sponsored search auctions41 cited
  • 2015On Discrimination in Auctions with Endogenous Entry41 cited