Ethics in Social Marketing

Abstract

1. Ethics and the Social Marketer: A Framework for PractitionersWilliam A. Smith 2. Ethical Considerations in the Use of Marketing for the Management of Public Health and Social IssuesMichael L. Rothschild 3. The Ethics of International Social MarketingGeorge G. Brenkert 4. Social Marketing as Business Strategy: The Ethical DimensionD. Kirk Davidson and William D. Novelli 5. Alliances and Ethics in Social MarketingAlan R. Andreasen and Minette E. Drumwright 6. Social Marketing and Social Contracts: Applying Intergrative Social Contracts Theory to Ethical Issues in Social MarketingN. Craig Smith 7. Marketing Ethics to Social Marketers: A Segmented ApproachSusan D. Kirby and Alan R. Andreasen 8. Teaching and Modeling Ethics in Social MarketingMichael D. Basil

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