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Ethics in Social Marketing
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  • 2004Obesity and the Role of Food Marketing: A Policy Analysis of Issues and Remedies213 cited
  • 2015Macro-social Marketing151 cited
  • 2015Redefining social marketing: beyond behavioural change116 cited
  • 2006A Critical Perspective of Integrative Social Contracts Theory: Recurring Criticisms and Next Generation Research Topics114 cited
  • 2008The Meaning and Meaningfulness of Corporate Social Initiatives104 cited
  • 2014Towards a reflexive turn: social marketing assemblages78 cited
  • 2019Viruses Going Viral: Impact of Fear-Arousing Sensationalist Social Media Messages on User Engagement68 cited
  • 2018Facilitating Co-Creation Experience in the Classroom with Lego Serious Play67 cited
  • 2004Markenpolitik für Nonprofit-Organisationen33 cited
  • 2004The social marketing approach: a way to increase reporting and treatment of sexual assault33 cited
  • 2016Unintended consequences in demarketing antisocial behaviour: projectBernie31 cited
  • 2013Appealing to the imagination: Effective and ethical marketing of religion31 cited
  • 2019The Enduring Potential of Justified Hypernorms29 cited
  • 2022Socially Responsible (Macro-Social) Marketing25 cited

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  • 2008Dangerous liaison or perfect match?24 cited
  • 2009Social Marketing Education: The Beat Goes on23 cited