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Alan R. Andreasen · Study
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Author
Alan R. Andreasen
36 works
· latest 2018
· 3 institutions
cluster: provisional
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24
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32
Citations
6,102
Works here
36
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Most cited in this library
Marketing Social Marketing in the Social Change Marketplace
2002 · 974 citations
Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment
1997 · 821 citations
Strategic Marketing for Non Profit Organizations
2017 · 750 citations
Strategic marketing for nonprofit organizations
1985 · 536 citations
Marketing social change
1995 · 379 citations
Works
36 shown
Challenges for the Science and Practice of Social Marketing
Psychology Press eBooks
·
2018
·
1 author
·
chapter
24
citations
Strategic Marketing for Non Profit Organizations
·
2017
·
2 authors
750
citations
Opportunities and Challenges in Social Marketing
Wiley International Encyclopedia of Marketing
·
2010
·
1 author
·
other
5
citations
Up and Out of Poverty: The Social Marketing Solution,by P. Kotler and N. R. Lee
Journal of Nonprofit & Public Sector Marketing
·
2010
·
1 author
·
other
0
citations
Transferring “Marketing Knowledge” to the Nonprofit Sector
California Management Review
·
2005
·
3 authors
65
citations
The Life Trajectory of Social Marketing
Marketing Theory
·
2003
·
1 author
189
citations
Public Health Communication: Evidence for Behavior Change
Social Marketing Quarterly
·
2002
·
1 author
·
other
319
citations
Marketing Social Marketing in the Social Change Marketplace
Journal of Public Policy & Marketing
·
2002
·
1 author
974
citations
Ethics in Social Marketing
·
2001
·
1 author
121
citations
Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment
Journal of Marketing Research
·
1997
·
2 authors
821
citations
From Ghetto Marketing to Social Marketing: Bringing Social Relevance to Mainstream Marketing
Journal of Public Policy & Marketing
·
1997
·
1 author
26
citations
Prescriptions for Theory‐Driven Social Marketing Research: A Response to Goldberg's Alarms
Journal of Consumer Psychology
·
1997
·
1 author
27
citations
Profits for nonprofits: find a corporate partner.
PubMed
·
1996
·
1 author
263
citations
Marketing social change
·
1995
·
1 author
379
citations
Strategi Pemasaran untuk Organisasi Nirlaba
Andalas University Repository (Andalas University)
·
1995
·
3 authors
16
citations
Revisiting the Disadvantaged: Old Lessons and New Problems
Journal of Public Policy & Marketing
·
1993
·
1 author
82
citations
Expanding the audience for the performing arts
·
1990
·
1 author
·
book
29
citations
Cultural Interpenetration: a Critical Consumer Research Issue For the 1990S
ACR North American Advances
·
1990
·
1 author
22
citations
Cheap but Good Marketing Research
Journal of Marketing Research
·
1989
·
2 authors
23
citations
Consumer Responses to Dissatisfaction in Loose Monopolies
Journal of Consumer Research
·
1985
·
1 author
151
citations
Marketing or Selling the Arts: An Orientational Dilemma
The Journal of Arts Management Law and Society
·
1985
·
1 author
14
citations
Strategic marketing for nonprofit organizations
·
1985
·
2 authors
536
citations
Life Status Changes and Changes in Consumer Preferences and Satisfaction
Journal of Consumer Research
·
1984
·
1 author
235
citations
The effects of family life cycle on arts patronage
Journal of Cultural Economics
·
1982
·
2 authors
27
citations
Predictors of Attendance at the Performing Arts
Journal of Consumer Research
·
1980
·
2 authors
176
citations
De Gustibus Non Est Disputandum: a Study of the Potential For Broadening the Appeal of Performing Arts
ACR North American Advances
·
1980
·
2 authors
15
citations
The Ghetto Marketing Life Cycle: A Case of Underachievement
Journal of Marketing Research
·
1978
·
1 author
45
citations
A Taxonomy of Consumer Satisfaction/Dissatisfaction Measures
Journal of Consumer Affairs
·
1977
·
1 author
111
citations
Consumer Response to Unsatisfactory Purchases: A Survey of Perceiving Defects, Voicing Complaints, and Obtaining Redress
Law & Society Review
·
1977
·
2 authors
272
citations
The Disadvantaged Consumer
Journal of Marketing
·
1977
·
2 authors
181
citations
Another Step, Albeit Abbreviated, toward Understanding Marketing to the Poor
Journal of Marketing Research
·
1974
·
2 authors
0
citations
Book Review: Another step, albeit abbreviated, toward understanding marketing to the poor
Journal of Marketing Research
·
1974
·
1 author
·
other
0
citations
A Study of Consumer Perceptions of Decisions
ACR North American Advances
·
1974
·
2 authors
17
citations
Inner City Business: A Case Study of Buffalo, New York
Journal of Marketing
·
1972
·
2 authors
16
citations
Fundamentals of Marketing
Journal of Marketing
·
1972
·
2 authors
146
citations
Geographic Mobility and Market Segmentation
Journal of Marketing Research
·
1966
·
1 author
25
citations