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Marketing social change · Study

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ArticleMarketing social change

Alan R. Andreasen1995

Article1995

Marketing social change

Alan R. Andreasen

379 citations·0/0 files stored

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Marketing and Advertising Strategies Corporate Social Responsibility and Sustainability Behavioral Health and Interventions

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References

1999Power in Movement: Social Movements and Contentious Politics 1996Popular Contention in Great Britain

Cited by

2011Identifying Like-Minded Audiences for Global Warming Public Engagement Campaigns: An Audience Segmentation Analysis and Tool Development 2011A framework for sustainable marketing 2003Ready to Fly Solo? Reducing Social Marketing’s Dependence on Commercial Marketing Theory 1999Marketing and the Tragedy of the Commons: A Synthesis, Commentary, and Analysis for Action 2012Marketing social norms: Social marketing and the ‘social norm approach’2002A Conceptual Framework for Achieving Performance Enhancing Drug Compliance in Sport 2002Us versus Them: The Roles of Organizational Identification and Disidentification in Social Marketing Initiatives 2003The Life Trajectory of Social Marketing

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Year1995

Typearticle

Published1995-01-01

Languageen

Citations379

Files0 public / 0

ShelfMarketing and Advertising Strategies

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openalex_workW174097723

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