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Marketing social change

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References

1999Power in Movement: Social Movements and Contentious Politics3,884 cited
1996Popular Contention in Great Britain469 cited

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2012Beyond the “Village” Rhetoric: Creating Healthy Communities for Children and Adolescents125 cited

2005In search of a golden blend: perspectives on the marketing of fair trade coffee119 cited

2020Toward a Doctrine of Socially Responsible Marketing (SRM): A Macro and Normative-Ethical Perspective98 cited

2003Understanding High-Stakes Consumer Decisions: Mammography Adherence Following False-Alarm Test Results89 cited