this work references cited by second hopReferences
- 2019Diffusion of Innovations 137,557 cited
- 2003Diffusion of innovations.13,723 cited
- 2001Targeting consumers who are willing to pay more for environmentally friendly products3,026 cited
- 1988A structural equation test of the value-attitude-behavior hierarchy.2,002 cited
- 2003Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation1,697 cited
- 1999Environmental segmentation alternatives: a look at green consumer behavior in the new millennium1,631 cited
- 1996Green consumers in the 1990s: Profile and implications for advertising1,603 cited
- 1999Green marketing and Ajzen’s theory of planned behaviour: a cross‐market examination1,086 cited
- 1996The link between green purchasing decisions and measures of environmental consciousness1,051 cited
- 2008Pro‐environmental products: marketing influence on consumer purchase decision1,032 cited
- 1997Green Buying: The Influence of Environmental Concern on Consumer Behavior973 cited
- 1974The Concept and Application of Life Style Segmentation688 cited
- 2004Choosing the Right Green Marketing Strategy669 cited
- 2001Golden goose or wild goose? The hunt for the green consumer586 cited
- 2005
Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work