Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

CUSTOMER LIFETIME VALUE (CLV) MEASUREMENT BASED ON RFM MODEL

16 references·15 citing·41 second hop

FromToDepth

this work references cited by second hop

References

1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
1990Zero defections: quality comes to services.5,373 cited
1992The Changing Role of Marketing in the Corporation2,773 cited
1996Value-relevance of nonfinancial information: The wireless communications industry1,303 cited
1988Measure Costs Right: Make the Right Decisions1,061 cited
1998Customer lifetime value: Marketing models and applications975 cited
2006Modeling Customer Lifetime Value732 cited
2011Total Relationship Marketing728 cited
2002Customer lifetime value research in marketing: A review and future directions583 cited
1997Customer lifetime valuation to support marketing decision making487 cited
2003Customers as assets478 cited
2005“Counting Your Customers” the Easy Way: An Alternative to the Pareto/NBD Model454 cited
2004Customer base analysis: partial defection of behaviourally loyal clients in a non-contractual FMCG retail setting425 cited
2003An LTV model and customer segmentation based on customer value: a case study on the wireless telecommunication industry411 cited
2000The Domain and Conceptual Foundations of Relationship Marketing

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

374 cited

2000Modeling customer relationships as Markov chains346 cited

Cited by

2018A Fuzzy Linguistic RFM Model Applied to Campaign Management39 cited
2019A Preliminary Study of Fintech Industry: A Two-Stage Clustering Analysis for Customer Segmentation in the B2B Setting37 cited
2017How many, how often, and how new? A multivariate profiling of mobile app users34 cited
2012A new SOM-based method for profile generation: Theory and an application in direct marketing30 cited
2019Data Mining Approach for Customer Segmentation in B2B Settings using Centroid-Based Clustering25 cited
2020Customer Segmentation Based On Recency Frequency Monetary Model: A Case Study in E-Retailing23 cited
2021RFID: A Fuzzy Linguistic Model to Manage Customers from the Perspective of Their Interactions with the Contact Center21 cited
2022LRFMV: An efficient customer segmentation model for superstores20 cited
2020CUSTOMER SEGMENTATION AND PROFILING WITH RFM ANALYSIS18 cited
2020Predicting Customer Churn for Insurance Data17 cited
2016Determining the Customer Lifetime Value based on the Benefit Clustering in the Insurance Industry16 cited
2019Delta model application for developing customer lifetime value14 cited
2015Predicting Churn of Expert Respondents in Social Networks Using Data Mining Techniques: A Case Study of Stack Overflow13 cited
2021Identifying customer priority for new products in target marketing: Using RFM model and TextRank12 cited
2024Unlocking high-value football fans: unsupervised machine learning for customer segmentation and lifetime value11 cited