SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Double Jeopardy in Television Program Choice · Study

ArticleShelves

ArticleDouble Jeopardy in Television Program Choice

Naveen Donthu1994

Article1994

Double Jeopardy in Television Program Choice

39 citations·0/0 files stored·Journal of the Academy of Marketing Science

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Market Behavior and Pricing Marketing and Advertising Strategies Media and Digital Communication

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 39 citations exist upstream.

References

1990Double Jeopardy Revisited 1964Formal Theories of Mass Behavior.1984Patterns of Store Choice 1989Note—A Brand Switching Model with Implications for Marketing Strategies 1985Striking a Balance between Brand "Popularity" and Brand Loyalty 1984Stochastic Panel-Data Models of Urban Shopping Behaviour: 1. Purchasing at Individual Stores in a Single City

Cited by

1996An investigation of jeopardy effects in store choice 2001A study of brand loyalty in the business-to-business services sector 2009Loyalty Regardless of Brands? Examining Three Nonperformance Effects on Brand Loyalty in a Tourism Context 2004Comparing double jeopardy effects at the behavioral and attitudinal levels 2022Consistency and commonality in advertising content: Helping or Hurting?2021Empirical generalisations in customer mindset metrics 2004The Value of Relationship Strength in Segmenting Casino Patrons 2015Using Choice Experiments to Find Double Jeopardy Patterns

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

1996An investigation of jeopardy effects in store choicearticle · 4 shared references 1998Explaining the Familiarity-Liking Relationship: Mere Exposure, Information Availability, or Social Desirability?article · 3 shared references 2016The uniqueness of sport: Testing against marketing's empirical lawsarticle · 3 shared references 2008Generalizing patterns of store-type patronage: an analysis across major Chinese citiesarticle · 3 shared references 2011The persistence of excess brand loyalty over multiple yearsarticle · 3 shared references 1990Industrial buying behavior: Aviation fuel contractsarticle · 3 shared references

Details

Year1994

Typearticle

Published1994-03-01

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations39

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

Identifiers

doi10.1177/0092070394222007

openalex_workW2155333672

Links

Imported from OpenAlex (CC0) — nothing here is generated.