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Double Jeopardy in Television Program Choice

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References

1990Double Jeopardy Revisited609 cited
1964Formal Theories of Mass Behavior.245 cited
1984Patterns of Store Choice183 cited
1989Note—A Brand Switching Model with Implications for Marketing Strategies172 cited
1985Striking a Balance between Brand "Popularity" and Brand Loyalty129 cited
1984Stochastic Panel-Data Models of Urban Shopping Behaviour: 1. Purchasing at Individual Stores in a Single City46 cited

Cited by

1996An investigation of jeopardy effects in store choice32 cited
2001A study of brand loyalty in the business-to-business services sector30 cited
2009Loyalty Regardless of Brands? Examining Three Nonperformance Effects on Brand Loyalty in a Tourism Context26 cited
2004Comparing double jeopardy effects at the behavioral and attitudinal levels25 cited
2022Consistency and commonality in advertising content: Helping or Hurting?22 cited
2021Empirical generalisations in customer mindset metrics11 cited
2004The Value of Relationship Strength in Segmenting Casino Patrons11 cited
2015Using Choice Experiments to Find Double Jeopardy Patterns10 cited
1996The relationship of attitudes, habit and loyalty to market share in relation to a staple good in a local grocery store: An exploratory study

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10 cited