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Industrial buying behavior: Aviation fuel contracts · Study

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ArticleIndustrial buying behavior: Aviation fuel contracts

Mark Uncles1990

Article1990

Industrial buying behavior: Aviation fuel contracts

Mark Uncles · Andrew S. C. Ehrenberg

34 citations·0/0 files stored·International Journal of Research in Marketing

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Consumer Market Behavior and Pricing Customer Service Quality and Loyalty Merger and Competition Analysis

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References

1967Industrial buying and creative marketing 1990Double Jeopardy Revisited 1984The Dirichlet: A Comprehensive Model of Buying Behaviour 1991Repeat-Buying: Facts, Theory and Applications.1964Formal Theories of Mass Behavior.1989Repeat-Buying: Facts, Theory and Applications.1984Patterns of Store Choice 1988Unique aspects of marketing industrial services

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1994Theory or Well-Based Results: Which Comes First?2007Modele zachowań konsumentów na rynku usług finansowych 2012Realizing the value of extensive replication: A theoretically robust portrayal of double jeopardy 1992L'évolution de la modélisation du comportement d'achat industriel : Panorama des nouveaux courants de recherche 2021The Dirichlet model in marketing 2016Testing the robustness of brand partitions identified from purchase duplication analysis

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Year1990

Typearticle

Published1990-08-01

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations34

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/0167-8116(90)90033-j

openalex_workW2011349949

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2017

If the Model Fits, Use It: Methods and Benchmarks for Evaluating NBD-Dirichlet Goodness-of-Fit

2023Credibility and price premium-based competitiveness for industrial brands