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ArticleUnique aspects of marketing industrial services

Ralph Jackson1988

Article1988

Unique aspects of marketing industrial services

Ralph Jackson · Philip D. Cooper

127 citations·0/0 files stored·Industrial Marketing Management

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Marketing and Advertising Strategies Customer Service Quality and Loyalty Service and Product Innovation

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References

1985A Conceptual Model of Service Quality and Its Implications for Future Research 1985Problems and Strategies in Services Marketing 1977Breaking Free from Product Marketing 1983Classifying Services to Gain Strategic Marketing Insights 2008Industrial Marketing Management 1985Market Segmentation and Positioning in Specialized Industrial Markets

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2006Switching barriers in business‐to‐business services: a qualitative study 2005Measuring service quality in b2b services: an evaluation of the SERVQUAL scalevis‐à‐visthe INDSERV scale 2001Contemporary marketing practices of consumer and business‐to‐business firms: how different are they?2000Business Marketing Comes of Age: A Comprehensive Review of the Literature 2011Operations strategy for the effective delivery of integrated industrial product‐service offerings 1995An empirical investigation of the differences in goods and services as perceived by organizational buyers 2019Service quality versus service experience: An empirical examination of the consequential effects in B2B services

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Year1988

Typearticle

Published1988-05-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations127

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/0019-8501(88)90013-2

openalex_workW2018484392

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1992Criteria used to select management consultants