Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Unique aspects of marketing industrial services

6 references·16 citing·47 second hop

FromToDepth

this work references cited by second hop

References

1985A Conceptual Model of Service Quality and Its Implications for Future Research21,635 cited
1985Problems and Strategies in Services Marketing2,819 cited
1977Breaking Free from Product Marketing2,056 cited
1983Classifying Services to Gain Strategic Marketing Insights1,994 cited
2008Industrial Marketing Management613 cited
1985Market Segmentation and Positioning in Specialized Industrial Markets179 cited

Cited by

2006Switching barriers in business‐to‐business services: a qualitative study187 cited
2005Measuring service quality in b2b services: an evaluation of the SERVQUAL scalevis‐à‐visthe INDSERV scale183 cited
2001Contemporary marketing practices of consumer and business‐to‐business firms: how different are they?162 cited
2000Business Marketing Comes of Age: A Comprehensive Review of the Literature154 cited
2011Operations strategy for the effective delivery of integrated industrial product‐service offerings122 cited
1995An empirical investigation of the differences in goods and services as perceived by organizational buyers117 cited
2019Service quality versus service experience: An empirical examination of the consequential effects in B2B services110 cited
1992Criteria used to select management consultants

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

110 cited

1993The New Product Process in Financial Services: Strategy for Success105 cited

2015Relationship quality and satisfaction: Customer-perceived success factors for on-time projects105 cited

1999Linking communication to innovation success in the financial services industry: a case study analysis104 cited

2007Satisfaction and repurchase behavior in a business-to-business setting: Investigating the moderating effect of manufacturer, company and demographic characteristics77 cited

1989Pricing an industrial service73 cited

2020Service Failure and Recovery in B2B Markets – A Morphological Analysis72 cited

2006Role of References in Business Marketing–Towards a Normative Theory of Referencing72 cited

2006Problems of establishing service supply relationships: Evidence from a high-tech manufacturing company70 cited