Milestones in Marketing

John A. Quelch · Katherine E. Jocz

35 citations0/0 files storedThe Business History Review

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American History and Culture Marketing and Advertising Strategies Corporate Social Responsibility and Sustainability

Abstract

We invited John Quelch and Katherine Jocz, authors of Greater Good: How Good Marketing Makes for Better Democracy (2008), to discuss some of the articles they found most interesting and important from the past half-century of marketing journals.

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2012The Practice of Management 1970Marketing Research 1983THE GLOBALIZATION OF MARKETS 1978Conjoint Analysis in Consumer Research: Issues and Outlook 1998Market-Based Assets and Shareholder Value: A Framework for Analysis 1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies 1969Broadening the Concept of Marketing 1978Basic Marketing: A Managerial Approach

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