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Milestones in Marketing

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References

2012The Practice of Management3,745 cited
1970Marketing Research3,552 cited
1983THE GLOBALIZATION OF MARKETS3,411 cited
1978Conjoint Analysis in Consumer Research: Issues and Outlook3,184 cited
1998Market-Based Assets and Shareholder Value: A Framework for Analysis2,363 cited
1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies1,909 cited
1969Broadening the Concept of Marketing1,762 cited
1978Basic Marketing: A Managerial Approach1,663 cited
1972A Generic Concept of Marketing1,427 cited
1971Conjoint Measurement for Quantifying Judgmental Data1,347 cited
1964The Concept of the Marketing Mix961 cited
1962The hidden persuaders814 cited
1960The Marketing Revolution616 cited
1961Basic marketing, a managerial approach332 cited
1969Broadening the Concept of Marketing. Too Far287 cited
2002Handbook of Marketing196 cited

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2011

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Understanding China's long-haul outbound travel market: An overlapped segmentation approach

107 cited

2017The Impact of Social Media on Consumer Buying Intention107 cited

2019Service marketing mix as input and output of higher and technical education22 cited

2022MODELS OF CONSUMER BEHAVIOR: A LITERATURE REVIEW15 cited

2020Effect of Design Elements for Social Media Ads on Consumer's Purchasing Decision14 cited

2009Stanley C. Hollander and the Conferences on Historical Analysis & Research in Marketing9 cited