Toward an ethical framework for communication consulting

Abstract

The similarities between communication consulting and organizational development (OD) consulting make it tempting to borrow the OD theorists’ approaches to ethical problems within consulting situations. This paper contends that OD theorists have been unable to produce a satisfying ethical framework for guiding consulting behavior. It is suggested instead that by viewing consulting activity as a special case of rhetorical activity, an alternative and superior ethical framework emerges. A rhetorical view of communication consulting focuses ethical thinking on the process used to produce acceptable solutions in the consulting situation. Two guidelines based upon a rhetorical view of communication consulting are advanced and discussed.

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