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Examining Consumer Ethnocentrism amongst Jordanians from an Ethnic Group Perspective

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References

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1992

A Note on the Predictive Validity of the CETSCALE

276 cited

2003Building foreign brand personalities in Russia: the moderating effect of consumer ethnocentrism254 cited

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2017Host country consumers’ brand attitudes after cross-border acquisitions12 cited
2020An exploratory treatise on the ethnocentric tendencies of Emirati Gen Z consumers12 cited