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Sport promotion and sales management

4 references·2 citing·31 second hop

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References

2007Relations among attractiveness of endorsers, match‐up, and purchase intention in sport marketing in China193 cited
2009Delineating the outcomes of sponsorship134 cited
2002Sport Promotion and Sales Management53 cited
2012A role of team and organizational identification in the success of cause-related sport marketing35 cited

Cited by

2010Cause-related sport marketing: Can this marketing strategy affect company decision-makers?21 cited
2013What's in it for Me? An Investigation of North American Professional Niche Sport Sponsorship Objectives17 cited

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