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Mobile phones and mobile advertising: an Asian perspective
11 references·0 citing·38 second hop
Mobile phones and mobile advertising: an Asian perspective (2006)Mobile phones and mobile advertising: an …Wireless commerce: marketing issues and possibilities (2005)Wireless commerce: marketing …How do Japanese consumers perceive wireless ads? A multivariate analysis (2004)How do Japanese consumers per…Assessing M-Commerce Opportunities (2004)Assessing M-Commerce Opportun…Rising sun (2003)Rising sunComputer practices - Wireless advertising's challenges and opportunities (2003)Computer practices - Wireless…The Entertaining Way to M-Commerce: Japan's Approach to the Mobile Internet - A Model for Europe? (2002)The Entertaining Way to M-Com…Permission-based mobile advertising (2002)Permission-based mobile adver…M-Commerce: Technologies, Services, and Business Models (2002)M-Commerce: Technologies, Ser…Exploring the Implications of M-Commerce for Markets and Marketing (2002)Exploring the Implications of…Mobile Commerce (2001)Mobile CommerceContent Analysis for the Social Sciences and Humanities. (1970)Content Analysis for the Soci…Understanding Attitudes and Predicting Social Behavior (1980)Information Technology Adoption Across Time: A Cross-Sectional Comparison of Pre-Adoption and Post-Adoption Beliefs1 (1999)Consumer Privacy Concerns and Preference for Degree of Regulatory Control (2009)Factors affecting stickiness and word of mouth in mobile applications (2016)Diffusion of Innovations 1 (2019)A technology acceptance model for empirically testing new end-user information systems : theory and results (1985)Strategy and the Internet. (2001)Marketing to postmodern consumers: introducing the internet chameleon (2008)Diffusion of Innovations (2009)Mobile marketing research: The-state-of-the-art (2009)Mobile marketing: A literature review on its value for consumers and retailers (2014)An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)Structural equation modeling with AMOS: basic concepts, applications, and programming (2000)Text message advertising: Response rates and branding effects (2005)Consumer Trust in an Internet Store: A Cross-Cultural Validation (2006)Determinants of Effective SMS Advertising: An Experimental Study (2007)Antecedents to permission based mobile marketing: an initial examination (2009)Capturing the Complexity in Advanced Technology Use: Adaptive Structuration Theory (1994)Understanding mobile handheld device use and adoption (2003)Mobile marketing: the role of permission and acceptance (2004)Mobile commerce user acceptance study in China: A revised UTAUT model (2008)Cross-cultural differences in adopting mobile augmented reality at cultural heritage tourism sites (2018)Intentions to Use Mobile Services: Antecedents and Cross-Service Comparisons (2005)The Impact of New Media on Customer Relationships (2010)Online Customer Experience in e-Retailing: An empirical model of Antecedents and Outcomes (2012)Critical thinking, cognitive presence, and computer conferencing in distance education (2001)Discourse Analysis as Theory and Method (2002)Three Approaches to Qualitative Content Analysis (2005)Enterprise integration with ERP and EAI (2003)Synthesizing e‐government stage models – a meta‐synthesis based on meta‐ethnography approach (2005)Determinants of users’ intention to adopt wireless technology: An empirical study by integrating TTF with TAM (2010)Consumer Attitudes Toward Mobile Advertising: An Empirical Study (2004)The Personalization Privacy Paradox: An Empirical Evaluation of Information Transparency and the Willingness to be Profiled Online for Personalization1 (2006)The personalization privacy paradox: An exploratory study of decision making process for location-aware marketing (2010)The U-Constructs: Four Information Drives (2006)Does the uptake of wagering inducements predict impulse betting on sport? (2018)An investigation and conceptual model of SMS marketing (2004)Diffusion and success factors of mobile marketing (2004)
this work references cited by second hop

References

  • 1970Content Analysis for the Social Sciences and Humanities.4,564 cited
  • 2002Exploring the Implications of M-Commerce for Markets and Marketing683 cited
  • 2002Permission-based mobile advertising595 cited
  • 2001Mobile Commerce365 cited
  • 2002M-Commerce: Technologies, Services, and Business Models226 cited
  • 2004How do Japanese consumers perceive wireless ads? A multivariate analysis193 cited
  • 2005Wireless commerce: marketing issues and possibilities193 cited
  • 2003Rising sun185 cited
  • 2004Assessing M-Commerce Opportunities159 cited
  • 2003Computer practices - Wireless advertising's challenges and opportunities119 cited
  • 2002The Entertaining Way to M-Commerce: Japan's Approach to the Mobile Internet - A Model for Europe?69 cited

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