Strategic planning for e-commerce systems (SPECS): developing interpretations

Abstract

This position paper briefly outlines some of the background, motivation and principles relating to strategic planning for e-commerce systems (SPECS). It considers in particular, the theoretical nature of the debate within markets and between customers for a better understanding of the processes involved. This augments earlier research where the notions of e-markets, e-chain and e-alliances were adopted. The paper concludes with a call for the advantages of analyzing the whole e-business environment as a basis for further study.

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