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Asymmetries in the Sequential Learning of Brand Associations: Implications for the Early Entrant Advantage

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Cited by

2015Fashionably late: Strategies for competing against a pioneer advantage

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14 cited

2016La similarité en marketing : périmètre, mesure et champs d’application13 cited

2024Is Darker More Effective? The Effect of Package Color Lightness on Consumer Judgment of Product Efficacy9 cited

2016Similarity in marketing: Scope, measurement, and fields of application9 cited

2023Defining the stimulus in stimulus–response interventions: On the need to embrace theory and organism in stimulus–organism–response4 cited

2023Defining the Stimulus in S–R Interventions: On the Need to Embrace Theory and Organism in S–O–R2 cited