Experienced Conflict in Decision-Making as a Function of Level of Cognitive Complexity

Abstract

Two studies sought to establish a link between cognitive complexity and decisional conflict under noncompliant conditions. Difficulty of making a decision was used operationally as a means of inferring experienced conflict in decision-making. Experimental and ex post facto field study results indicated that mote complex subjects are more prone to rate decisions as more difficult and with greater feelings of discomfort than are less complex subjects. Possible differences in dissonance resolution on the part of complex and simple individuals are discussed based upon conflict in personality and conflict in decisional situations.

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