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CONTEXT EFFECTS ON MEMORY FOR TELEVISION ADVERTISEMENTS

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135 cited

1978THE EFFECT OF POSITIONING A MESSAGE WITHIN DIFFERENTIALLY COGNITIVELY INVOLVING PORTIONS OF A TELEVISION SEGMENT ON RECALL OF THE MESSAGE86 cited

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2007Does sex sell? The effect of sexual programme content on the recall of sexual and non‐sexual advertisements45 cited
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2003Selective exposure to television programmes and advertising effectiveness31 cited
2006Memory for televised advertisements as a function of program context, viewer-involvement, and gender28 cited