Assessment of efficiency of the hotel management by a Russian company.

Abstract

Presence in a hotel of technical provisions for rendering of services (cozy rooms, public premises, high-tech equipment, etc.) does not absolutely guarantee the service quality and regular income. In order to achieve success in the short- and long term the enterprise shall first of all ensure organizational conditions, i.e. a special management system shall be developed and implemented. Besides, application of the efficient management methods in the conditions of the cash deficiency could significantly improve the hotel performance indicators by the minimum investments in the facilities modernization, staff training and service promotion. Thus, the main potential for development of the modern hotel facilities is contained in their management level. Experience shows that neither development and implementation of an effective strategy, nor successful organizational changes within a hotel are not possible if it does not have a viable mechanism for management of the organizational and technical possibilities and the high performance indicators are inaccessible without formation of an integral control system meeting the strictest modern management requirements. At the current stage of development the three methodological approaches to the management efficiency assessment are the most widespread: the system approach; from the perspective of satisfaction and goals. Presently the three assessment methods are being investigated: economic value added, process-oriented profitability analysis and the balanced scorecard. In the article the most promising direction of the management system efficiency assessment is explored which is the economic efficiency index calculated according to the BSC and EVA integration models. The authors have presented the proof of the hypothesis of the high potential of the index application both from the perspective of the activities monitoring and analysis of the investment attractiveness of the hotel enterprise.

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