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Modeling the Effects of Advertised Price Claims: Tensile Versus Precise Claims?
16 references·16 citing·42 second hopsampled
Modeling the Effects of Advertised Price Claims: Tensile Versus Precise Claims? (1999)Modeling the Effects of Advertised Price …Advances in Consumer Research (2025)Advances in Consumer ResearchTimid Choices and Bold Forecasts: A Cognitive Perspective on Risk Taking (2000)Timid Choices and Bold Foreca…Timid Choices and Bold Forecasts: A Cognitive Perspective on Risk Taking (1993)Timid Choices and Bold Foreca…A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions (1993)A Dynamic Process Model of Se…A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions (1993)A Dynamic Process Model of Se…The Discounting of Discounts and Promotion Thresholds (1992)The Discounting of Discounts …Marketing Scales Handbook: A Compilation of Multi-item Measures (1992)Marketing Scales Handbook: A …Inference Effects without Inference Making? Effects of Missing Information on Discounting and Use of Presented Information (1991)Inference Effects without Inf…Contextual Influences on Perceptions of Merchant-Supplied Reference Prices (1989)Contextual Influences on Perc…Modeling Ambiguity in Decisions Under Uncertainty (1988)Modeling Ambiguity in Decisio…An Investigation of Individual Responses to Tensile Price Claims (1988)An Investigation of Individua…Decision Making Under Ambiguity (1986)Decision Making Under Ambigui…More Than Meets the Eye: The Effect of Missing Information on Purchase Evaluations (1985)More Than Meets the Eye: The …Ambiguity and uncertainty in probabilistic inference. (1985)Ambiguity and uncertainty in …Assessment of covariation by humans and animals: The joint influence of prior expectations and current situational information. (1984)Assessment of covariation by …The Impact of Inferential Beliefs on Product Evaluations (1982)The Impact of Inferential Bel…The effectiveness of random discounts for migrating customers to the mobile channel (2020)The effectiveness of random d…Fit in cause-related marketing: An integrative retrospective (2019)Fit in cause-related marketin…When Retailing and Las Vegas Meet: Probabilistic Free Price Promotions (2016)When Retailing and Las Vegas …When less is better than more: Just-below discount in tensile price promotions (2016)When less is better than more…Gambled Price Discounts: A Remedy to the Negative Side Effects of Regular Price Discounts (2015)Gambled Price Discounts: A Re…More prizes are not always more attractive: factors increasing prospective sweepstakes participants’ sensitivity to the number of prizes (2014)More prizes are not always mo…The discount is unfair: Egocentric fairness in risky discounts (2013)The discount is unfair: Egoce…Consumer response to uncertain promotions: An empirical analysis of conditional rebates (2013)Consumer response to uncertai…Consumer responses to the depth and minimum claimed savings of “Scratch and Save (SAS)” promotions (2010)Consumer responses to the dep…Consumer response to promotions in the presence of surcharge: implications for online retailing (2010)Consumer response to promotio…Consumer perceptions of ambiguous price promotions: scratch and save promotions versus tensile price claims (2010)Consumer perceptions of ambig…Marketing tactics discouraging price search: Deception and competition (2009)Marketing tactics discouragin…The effectiveness of “scratch and save” promotions: the moderating roles of price consciousness and expected savings (2007)The effectiveness of “scratch…Results on the Standard Error of the Coefficient Alpha Index of Reliability (2005)Results on the Standard Error…Price knowledge: effects of consumers' attitudes towards prices, demographics, and socio‐cultural characteristics (2004)Price knowledge: effects of c…Optimal ordering policies in response to a discount offer (2004)Optimal ordering policies in …Judgment under Uncertainty: Heuristics and Biases (1975)Prospect theory: An analysis of decision under risk (1988)Advances in prospect theory: Cumulative representation of uncertainty (1992)Representativeness Revisited: Attribute Substitution in Intuitive Judgment (2002)A perspective on judgment and choice: Mapping bounded rationality. 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References

  • 2025Advances in Consumer Research13,264 cited
  • 1993A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions3,422 cited
  • 1993Timid Choices and Bold Forecasts: A Cognitive Perspective on Risk Taking2,041 cited
  • 1993A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions1,518 cited
  • 2000Timid Choices and Bold Forecasts: A Cognitive Perspective on Risk Taking1,277 cited
  • 1985Ambiguity and uncertainty in probabilistic inference.817 cited
  • 1986Decision Making Under Ambiguity626 cited
  • 1984Assessment of covariation by humans and animals: The joint influence of prior expectations and current situational information.608 cited
  • 1982The Impact of Inferential Beliefs on Product Evaluations481 cited
  • 1992Marketing Scales Handbook: A Compilation of Multi-item Measures406 cited
  • 1989Contextual Influences on Perceptions of Merchant-Supplied Reference Prices365 cited
  • 1992The Discounting of Discounts and Promotion Thresholds359 cited
  • 1988Modeling Ambiguity in Decisions Under Uncertainty358 cited
  • 1985More Than Meets the Eye: The Effect of Missing Information on Purchase Evaluations217 cited
  • 1991Inference Effects without Inference Making? Effects of Missing Information on Discounting and Use of Presented Information

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175 cited
  • 1988An Investigation of Individual Responses to Tensile Price Claims125 cited
  • Cited by

    • 2005Results on the Standard Error of the Coefficient Alpha Index of Reliability89 cited
    • 2013Consumer response to uncertain promotions: An empirical analysis of conditional rebates79 cited
    • 2004Price knowledge: effects of consumers' attitudes towards prices, demographics, and socio‐cultural characteristics77 cited
    • 2004Optimal ordering policies in response to a discount offer71 cited
    • 2015Gambled Price Discounts: A Remedy to the Negative Side Effects of Regular Price Discounts70 cited
    • 2016When Retailing and Las Vegas Meet: Probabilistic Free Price Promotions70 cited
    • 2009Marketing tactics discouraging price search: Deception and competition41 cited
    • 2020The effectiveness of random discounts for migrating customers to the mobile channel20 cited
    • 2010Consumer response to promotions in the presence of surcharge: implications for online retailing20 cited
    • 2016When less is better than more: Just-below discount in tensile price promotions17 cited
    • 2007The effectiveness of “scratch and save” promotions: the moderating roles of price consciousness and expected savings17 cited
    • 2010Consumer perceptions of ambiguous price promotions: scratch and save promotions versus tensile price claims16 cited
    • 2019Fit in cause-related marketing: An integrative retrospective15 cited
    • 2014More prizes are not always more attractive: factors increasing prospective sweepstakes participants’ sensitivity to the number of prizes13 cited
    • 2010Consumer responses to the depth and minimum claimed savings of “Scratch and Save (SAS)” promotions13 cited
    • 2013The discount is unfair: Egocentric fairness in risky discounts13 cited