Citation map · Study

SZodixStudyAcademic Library

Dashboard Shelves Open access My library Inbox Notes Write Learn Alerts

More

Ask your library Notifications Quick cite Review

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Effects of Sponsorship Disclosure Timing on the Processing of Sponsored Content: A Study on the Effectiveness of European Disclosure Regulations

16 references·16 citing·39 second hopsampled

FromToDepth

this work references cited by second hop· second hop is a sample of the most-cited connections

References

1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts3,796 cited
1999Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research1,957 cited
1994The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising1,729 cited
1968A Theory of Psychological Reactance1,665 cited
2000Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent1,339 cited
2004Resistance and Persuasion995 cited
2009Explaining the Effects of Narrative in an Entertainment Television Program: Overcoming Resistance to Persuasion710 cited
2020DIRECTIVE (EU) 2017/1371 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL655 cited
1994Adolescent Skepticism toward TV Advertising and Knowledge of Advertiser Tactics619 cited
2007Vigilant against Manipulation: The Effect of Regulatory Focus on the Use of Persuasion Knowledge444 cited
2012Sponsorship Disclosure: Effects of Duration on Persuasion Knowledge and Brand Responses400 cited
2008An Examination of the Effects of Activating Persuasion Knowledge on Consumer Response to Brands Engaging in Covert Marketing313 cited
2000I'll have what she's having: Gauging the impact of product placements on viewers300 cited
2010Introducing the PCMC Model: An Investigative Framework for Young People's Processing of Commercialized Media Content

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

285 cited

2006Branded Entertainment: A New Advertising Technique or Product Placement in Disguise?249 cited

2010The moderating effect of manipulative intent and cognitive resources on the evaluation of narrative ads200 cited

Cited by

2015Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising635 cited
2020When less is more: the impact of macro and micro social media influencers’ disclosure507 cited
2019Relationship management through social media influencers: Effects of followers’ awareness of paid endorsement393 cited
2020Influencer marketing on Instagram: How sponsorship disclosure, influencer credibility, and brand credibility impact the effectiveness of Instagram promotional post278 cited
2016“This is a sponsored blog post, but all opinions are my own”: The effects of sponsorship disclosure on responses to sponsored blog posts251 cited
2016The customer engagement ecosystem215 cited
2015How to Measure Persuasion Knowledge209 cited
2021How, why, and when disclosure type matters for influencer marketing206 cited
2016Exploring how consumers cope with online behavioral advertising184 cited
2020A Meta-Analysis of the Effects of Disclosing Sponsored Content183 cited
2019Influencer marketing175 cited
2019The Covert Advertising Recognition and Effects (CARE) model: Processes of persuasion in native advertising and other masked formats174 cited
2019Content is king – But who is the king of kings? The effect of content marketing, sponsored content & user-generated content on brand responses158 cited
2020Effects of Disclosing Influencer Marketing in Videos: An Eye Tracking Study among Children in Early Adolescence151 cited
2016Political Microtargeting: Relationship Between Personalized Advertising on Facebook and Voters' Responses112 cited
2019Product Placement in Mass Media: A Review and Bibliometric Analysis112 cited