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Business Marketing Education: A Distinctive Role in the Undergraduate Curriculum
16 references·1 citing·50 second hop
Business Marketing Education: A Distinctive Role in the Undergraduate Curriculum (1998)Business Marketing Education: A Distincti…Effective supply chain management (2020)Effective supply chain manage…Strategic alliances: An entrepreneurial approach to globalization (1996)Strategic alliances: An entre…Only the Paranoid Survive (1996)Only the Paranoid SurviveIntegrating R&D and Marketing: A Review and Analysis of the Literature (1996)Integrating R&D and Marketing…Ambidextrous Organizations: Managing Evolutionary and Revolutionary Change (1996)Ambidextrous Organizations: M…An Integrated Model of Buyer-Seller Relationships (1995)An Integrated Model of Buyer-…Accelerating Adaptive Processes: Product Innovation in the Global Computer Industry (1995)Accelerating Adaptive Process…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…The Capabilities of Market-Driven Organizations (1994)The Capabilities of Market-Dr…Developmental Processes of Cooperative Interorganizational Relationships (1994)Developmental Processes of Co…Collaborative advantage: The art of alliances (1994)Collaborative advantage: The …The Changing Role of Marketing in the Corporation (1992)The Changing Role of Marketin…Marketing's Contribution to the Strategy Dialogue (1992)Marketing's Contribution to t…Interpretive Barriers to Successful Product Innovation in Large Firms (1992)Interpretive Barriers to Succ…Handbook of Organizational Behavior (1988)Handbook of Organizational Be…Developing Buyer-Seller Relationships (1987)Developing Buyer-Seller Relat…Business-to-Business Marketing Textbooks: A Comparative Review (2002)Business-to-Business Marketin…The Nature of the Firm (1937)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Economic Action and Social Structure: The Problem of Embeddedness (1985)Not So Different After All: A Cross-Discipline View Of Trust (1998)SOCIAL CAPITAL AND VALUE CREATION: THE ROLE OF INTRAFIRM NETWORKS. 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References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1987Developing Buyer-Seller Relationships9,139 cited
  • 1994The Capabilities of Market-Driven Organizations6,532 cited
  • 1996Ambidextrous Organizations: Managing Evolutionary and Revolutionary Change4,965 cited
  • 1994Developmental Processes of Cooperative Interorganizational Relationships4,917 cited
  • 1992The Changing Role of Marketing in the Corporation2,773 cited
  • 1992Interpretive Barriers to Successful Product Innovation in Large Firms2,748 cited
  • 1995Accelerating Adaptive Processes: Product Innovation in the Global Computer Industry2,426 cited
  • 1988Handbook of Organizational Behavior2,185 cited
  • 1995An Integrated Model of Buyer-Seller Relationships2,083 cited
  • 1994Collaborative advantage: The art of alliances1,555 cited
  • 1996Integrating R&D and Marketing: A Review and Analysis of the Literature1,300 cited
  • 2020Effective supply chain management898 cited
  • 1996Strategic alliances: An entrepreneurial approach to globalization726 cited
  • 1996Only the Paranoid Survive381 cited
  • 1992

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Marketing's Contribution to the Strategy Dialogue
335 cited

Cited by

  • 2002Business-to-Business Marketing Textbooks: A Comparative Review8 cited