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Sports Marketing: A Strategic Perspective

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1950Knowing and the Known.1,270 cited

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2008The Four Domains of Sports Marketing: A Conceptual Framework128 cited
2003Motivations of College Student Game Attendance and Word-of-Mouth Behavior: The Impact of Gender Differences128 cited

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2006Consumer Orientation Toward Sporting Events113 cited

2014A Reconceptualization of Brand Image112 cited

2005Dimensions of athletic star power associated with Generation Y sports consumption108 cited