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Factors explaining the adoption of mobile marketing in Cameroon: Exploratory study on the use of SMS as method of transmission of social information
16 references·0 citing·43 second hop
Factors explaining the adoption of mobile marketing in Cameroon: Exploratory study on the use of SMS as method of transmission of social information (2015)Factors explaining the adoption of mobile…Mobile marketing research: The-state-of-the-art (2009)Mobile marketing research: Th…A Conceptual Framework and Propositions for the Acceptance of Mobile Services (2007)A Conceptual Framework and Pr…Adoption of the mobile Internet: An empirical study of multimedia message service (MMS) (2006)Adoption of the mobile Intern…Adoption of Mobile Devices/Services — Searching for Answers with the UTAUT (2006)Adoption of Mobile Devices/Se…Factors influencing consumers' willingness to accept mobile advertising: a conceptual model (2005)Factors influencing consumers…Driving consumer acceptance of mobile marketing: a theoretical framework and empirical study (2005)Driving consumer acceptance o…Diffusion and success factors of mobile marketing (2004)Diffusion and success factors…Consumer Attitudes Toward Mobile Advertising: An Empirical Study (2004)Consumer Attitudes Toward Mob…E-Commerce Adoption in Thailand: An Empirical Study of Small and Medium Enterprises (SMEs) (2003)E-Commerce Adoption in Thaila…VALUE CREATION IN MOBILE COMMERCE: FINDINGS FROM A CONSUMER SURVEY (2002)VALUE CREATION IN MOBILE COMM…Permission-based mobile advertising (2002)Permission-based mobile adver…A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)A Theoretical Extension of th…Factors Affecting the Adoption of Open Systems: An Exploratory Study1 (1997)Factors Affecting the Adoptio…Electronic Data Interchange and Small Organizations: Adoption and Impact of Technology (1995)Electronic Data Interchange a…Applications of case study research (1993)Applications of case study re…Innovation characteristics and innovation adoption-implementation: A meta-analysis of findings (1982)Innovation characteristics an…The Case Research Strategy in Studies of Information Systems (1987)Building Theories from Case Study Research (1989)Post-Adoption Variations in Usage and Value of E-Business by Organizations: Cross-Country Evidence from the Retail Industry (2005)The Process of Innovation Assimilation by Firms in Different Countries: A Technology Diffusion Perspective on E-Business (2006)External Control of Organizations: Resource Dependence Perspective (2011)Literature Review of Information Technology Adoption Models at Firm Level (2011)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)The Effectiveness of Branded Mobile Phone Apps (2011)How smartphone advertising influences consumers' purchase intention (2018)Influence of parasocial relationship between digital celebrities and their followers on followers’ purchase and electronic word-of-mouth intentions, and persuasion knowledge (2018)The theory of planned behavior (1991)Coupons going wireless: Determinants of consumer intentions to redeem mobile coupons (2008)Innovative mobile marketing via smartphones (2012)Diffusion of Innovations 1 (2019)Marketing Research (1970)Understanding Attitudes and Predicting Social Behavior (1980)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Understanding consumer acceptance of mobile payment services: An empirical analysis (2009)Exploring the influential factors in continuance usage of mobile social Apps: Satisfaction, habit, and customer value perspectives (2015)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)A Dual-Core Model of Organizational Innovation (1978)processes of technological innovation (1990)Personal Computing: Toward a Conceptual Model of Utilization1 (1991)A perception-based model for EDI adoption in small businesses using a technology–organization–environment framework (2001)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer perceived value: The development of a multiple item scale (2001)Value creation in E‐business (2001)Linking perceived value and loyalty in location‐based mobile services (2005)Relationships and impacts of service quality, perceived value, customer satisfaction, and image: an empirical study (2008)The Role of Smartphones in Mediating the Touristic Experience (2011)Introduction to Case Study (1997)Social Capital: A Missing Link to Disaster Recovery (2004)Using Numbers in Qualitative Research (2010)Information Technology Implementation Research: A Technological Diffusion Approach (1990)New Product Diffusion Models in Marketing: A Review and Directions for Research (1991)The utilization of e‐government services: citizen trust, innovation and acceptance factors* (2005)The Personalization Privacy Paradox: An Empirical Evaluation of Information Transparency and the Willingness to be Profiled Online for Personalization1 (2006)The personalization privacy paradox: An exploratory study of decision making process for location-aware marketing (2010)Trust and TAM in Online Shopping: An Integrated Model1 (2003)User Acceptance of Information Technology: Toward A Unified View1 (2003)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)
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References

  • 2000A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies22,991 cited
  • 1993Applications of case study research7,853 cited
  • 1982Innovation characteristics and innovation adoption-implementation: A meta-analysis of findings3,284 cited
  • 1995Electronic Data Interchange and Small Organizations: Adoption and Impact of Technology2,503 cited
  • 2004Consumer Attitudes Toward Mobile Advertising: An Empirical Study1,188 cited
  • 1997Factors Affecting the Adoption of Open Systems: An Exploratory Study11,065 cited
  • 2005Driving consumer acceptance of mobile marketing: a theoretical framework and empirical study863 cited
  • 2002Permission-based mobile advertising595 cited
  • 2004Diffusion and success factors of mobile marketing509 cited
  • 2002VALUE CREATION IN MOBILE COMMERCE: FINDINGS FROM A CONSUMER SURVEY455 cited
  • 2006Adoption of the mobile Internet: An empirical study of multimedia message service (MMS)430 cited
  • 2006Adoption of Mobile Devices/Services — Searching for Answers with the UTAUT373 cited
  • 2005Factors influencing consumers' willingness to accept mobile advertising: a conceptual model314 cited
  • 2003E-Commerce Adoption in Thailand: An Empirical Study of Small and Medium Enterprises (SMEs)282 cited

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  • 2009Mobile marketing research: The-state-of-the-art282 cited
  • 2007A Conceptual Framework and Propositions for the Acceptance of Mobile Services243 cited
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