A Path-Analytic Exploration of Retail Patronage Influences

Kent B. Monroe · Joseph P. Guiltinan

175 citations0/0 files storedJournal of Consumer Research

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Consumer Retail Behavior Studies Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

Abstract

This article presents the results of a study investigating the dynamics of retail store choice behavior. It develops the use of time-path analysis with a working model of the sequence of effects of store choice behavior to draw conclusions about the probable direction of influence between four sets of variables thought to influence store choice.

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1971The Theory of Buyer Behavior

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