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La confiance, levier de l'engagement dans les PME en forte croissance
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La confiance, levier de l'engagement dans les PME en forte croissance (2012)La confiance, levier de l'engagement dans…How salespersons induce trust between consumers and retailers (2015)How salespersons induce trust…The Commitment-Trust Theory of Relationship Marketing (1994)An Integrative Model Of Organizational Trust (1995)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)
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  • 2015How salespersons induce trust between consumers and retailers16 cited

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