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The Category-Demand Effects of Price Promotions
11 references·16 citing·46 second hop
The Category-Demand Effects of Price Promotions (2001)The Category-Demand Effects of Price Prom…The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice (1997)The Long-Term Impact of Promo…Can Package Size Accelerate Usage Volume? (1996)Can Package Size Accelerate U…How Promotions Work (1995)How Promotions WorkSales Promotion: Concepts, Methods and Strategies (1990)Sales Promotion: Concepts, Me…MAXIMUM LIKELIHOOD ESTIMATION AND INFERENCE ON COINTEGRATION — WITH APPLICATIONS TO THE DEMAND FOR MONEY (1990)MAXIMUM LIKELIHOOD ESTIMATION…The Price Elasticity of Selective Demand: A Meta-Analysis of Econometric Models of Sales (1988)The Price Elasticity of Selec…Statistical analysis of cointegration vectors (1988)Statistical analysis of coint…Impact of Sales Promotions on When, What, and How Much to Buy (1988)Impact of Sales Promotions on…How Advertising Affects Sales: Meta-Analysis of Econometric Results (1984)How Advertising Affects Sales…A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…Brand Choice Behavior as a Function of Information Load (1974)Brand Choice Behavior as a Fu…Building With Bricks and Mortar: The Revenue Impact of Opening Physical Stores in a Multichannel Environment (2015)Building With Bricks and Mort…A Meta-Analysis of Electronic Word-of-Mouth Elasticity (2015)A Meta-Analysis of Electronic…Social Media and Firm Equity Value (2012)Social Media and Firm Equity …Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises (2012)Rising from the Ashes: How Br…Proliferating Private-Label Portfolios: How Introducing Economy and Premium Private Labels Influences Brand Choice (2010)Proliferating Private-Label P…The Direct and Indirect Effects of Advertising Spending on Firm Value (2009)The Direct and Indirect Effec…Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site (2009)Effects of Word-of-Mouth vers…Quantifying the Long-Term Impact of Negative Word of Mouth on Cash Flows and Stock Prices (2008)Quantifying the Long-Term Imp…Dietary Implications of Supermarket Development: A Global Perspective (2008)Dietary Implications of Super…The Impact of a Product-Harm Crisis on Marketing Effectiveness (2007)The Impact of a Product-Harm …How Country Characteristics Affect the Perceived Value of Web Sites (2006)How Country Characteristics A…Explaining intention to use mobile chat services: moderating effects of gender (2005)Explaining intention to use m…Who Benefits from Store Brand Entry? (2004)Who Benefits from Store Brand…Consumer and Market Drivers of the Trial Probability of New Consumer Packaged Goods (2003)Consumer and Market Drivers o…The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity (2002)The Long-Term Effects of Pric…How cannibalistic is the Internet channel? A study of the newspaper industry in the United Kingdom and The Netherlands (2002)How cannibalistic is the Inte…Co-Integration and Error Correction: Representation, Estimation, and Testing (1987)Estimation and Hypothesis Testing of Cointegration Vectors in Gaussian Vector Autoregressive Models (1991)A Simple Estimator of Cointegrating Vectors in Higher Order Integrated Systems (1993)Likelihood-Based Inference in Cointegrated Vector Autoregressive Models (1995)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)Customer Switching Behavior in Service Industries: An Exploratory Study (1995)Adoption of Internet banking by Australian consumers: an empirical investigation (1999)Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions (2001)Coefficient Alpha and the Internal Structure of Tests (1951)The Theory of Buyer Behavior (1971)The Nature and Scope of Marketing (1976)Measuring Service Quality: A Reexamination and Extension (1992)Trust and TAM in Online Shopping: An Integrated Model1 (2003)\nThe use of partial least squares path modeling in international marketing (2009)Information and Consumer Behavior (1970)Advertising as Information (1974)The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research (2004)Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines (2008)Integrating Marketing Communications: New Findings, New Lessons, and New Ideas (2016)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)Using Social Network Sites: The Effects of Playfulness, Critical Mass and Trust in a Hedonic Context (2009)Demographic differences in perceived benefits from gamification (2014)Examining the students’ behavioral intention to use e-learning in Azerbaijan? 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(1994)Relationship Marketing in Consumer Markets: Antecedents and Consequences (1995)Prospect theory: An analysis of decision under risk (1988)A Probabilistic Choice Model for Market Segmentation and Elasticity Structure (1989)New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry (2004)Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions (2009)Salience and Consumer Choice (2013)Investigating Causal Relations by Econometric Models and Cross-spectral Methods (1969)Time Series Analysis: Forecasting and Control (1977)Macroeconomics and Reality (1980)Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing (2012)Word of mouth and interpersonal communication: A review and directions for future research (2014)The future of social media in marketing (2019)Distribution of the Estimators for Autoregressive Time Series with a Unit Root (1979)Distribution of the Estimators for Autoregressive Time Series With a Unit Root (1979)PANEL COINTEGRATION: ASYMPTOTIC AND FINITE SAMPLE PROPERTIES OF POOLED TIME SERIES TESTS WITH AN APPLICATION TO THE PPP HYPOTHESIS (2004)Reason-based choice (1993)Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards (2002)
this work references cited by second hop

References

  • 1988Statistical analysis of cointegration vectors17,038 cited
  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
  • 1990MAXIMUM LIKELIHOOD ESTIMATION AND INFERENCE ON COINTEGRATION — WITH APPLICATIONS TO THE DEMAND FOR MONEY14,047 cited
  • 1988Impact of Sales Promotions on When, What, and How Much to Buy1,052 cited
  • 1990Sales Promotion: Concepts, Methods and Strategies846 cited
  • 1997The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice783 cited
  • 1974Brand Choice Behavior as a Function of Information Load710 cited
  • 1995How Promotions Work655 cited
  • 1988The Price Elasticity of Selective Demand: A Meta-Analysis of Econometric Models of Sales564 cited
  • 1996Can Package Size Accelerate Usage Volume?534 cited
  • 1984How Advertising Affects Sales: Meta-Analysis of Econometric Results513 cited

Cited by

  • 2009Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site2,453 cited
  • 2005Explaining intention to use mobile chat services: moderating effects of gender641 cited
  • 2012Social Media and Firm Equity Value631 cited
  • 2009The Direct and Indirect Effects of Advertising Spending on Firm Value

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476 cited
  • 2015A Meta-Analysis of Electronic Word-of-Mouth Elasticity474 cited
  • 2006How Country Characteristics Affect the Perceived Value of Web Sites465 cited
  • 2002The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity445 cited
  • 2007The Impact of a Product-Harm Crisis on Marketing Effectiveness407 cited
  • 2004Who Benefits from Store Brand Entry?369 cited
  • 2003Consumer and Market Drivers of the Trial Probability of New Consumer Packaged Goods346 cited
  • 2002How cannibalistic is the Internet channel? A study of the newspaper industry in the United Kingdom and The Netherlands341 cited
  • 2012Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises339 cited
  • 2008Dietary Implications of Supermarket Development: A Global Perspective327 cited
  • 2008Quantifying the Long-Term Impact of Negative Word of Mouth on Cash Flows and Stock Prices321 cited
  • 2010Proliferating Private-Label Portfolios: How Introducing Economy and Premium Private Labels Influences Brand Choice315 cited
  • 2015Building With Bricks and Mortar: The Revenue Impact of Opening Physical Stores in a Multichannel Environment312 cited