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The optimal ratio between advertising and sales income
16 references·0 citing·35 second hop
The optimal ratio between advertising and sales income (2006)The optimal ratio between advertising and…The Impact of Internet on the Market for Daily Newspapers in Italy (2018)The Impact of Internet on the…The economics and financing of media companies (2012)The economics and financing o…Media Economics: Applying Economics to New and Traditional Media (2004)Media Economics: Applying Eco…Is Advertising a Good or a Bad? Evidence from U.S. Magazine Subscriptions (2004)Is Advertising a Good or a Ba…Media Economics (2003)Media EconomicsUnderstanding Media Economics (2002)Understanding Media EconomicsPress Advertising and the Political Differentiation of Newspapers (2002)Press Advertising and the Pol…Intermedia Substitutability and Market Demand by National Advertisers (2002)Intermedia Substitutability a…Editorial: Marketing Science, Models, Monopoly Models, and Why We Need Them (2002)Editorial: Marketing Science,…Audience Characteristics and Bundling: A Hedonic Analysis of Magazine Advertising Rates (2002)Audience Characteristics and …Readers' Attitudes Toward Press Advertising: Are They Ad-Lovers or Ad-Averse? (2000)Readers' Attitudes Toward Pre…A simple model of advertising and subscription fees (2000)A simple model of advertising…Pricing Decisions of the Newspaper Monopolist (1993)Pricing Decisions of the News…A Price Discrimination Theory of Coupons (1984)A Price Discrimination Theory…Press and public: Who reads what, when, where, and why in American newspapers (1981)Press and public: Who reads w…The Decline of Direct Newspaper Competition (1980)The Decline of Direct Newspap…Southern Economic Journal (1993)Uphill or Downhill? Locating the Firm on a Profit Function (2007)Dynamic Marketing Budgeting for Platform Firms: Theory, Evidence, and Application (2011)Foundations of Economic Analysis. (1948)Estimating Cost Function Parameters Without Using Cost Data: Illustrated Methodology (1970)Contestable Markets and the Theory of Industry Structure (1982)Two-sided network effects and competition : an application to media industries (2004)Intermarket network externalities and competition: An application to the media industry (2008)Tax responses in platform industries (2010)Moral Hazard and Observability (1979)Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)Collaborative Product and Market Development: Theoretical Implications and Experimental Evidence (2005)Exploring the impact of innovation strategy on R&D employees’ job satisfaction: A mathematical model and empirical research (2010)Modelling public behavioral intention to adopt Islamic banking in Uganda (2016)Hedonic Prices and Implicit Markets: Product Differentiation in Pure Competition (1974)Consumer Promotions and the Acceleration of Product Purchases (1985)A Price Expectations Model of Customer Brand Choice (1990)The effects of framing price promotion messages on consumers' perceptions and purchase intentions (1998)Online satisfaction, trust and loyalty, and the impact of the offline parent brand (2008)Twilight or New Dawn of Journalism? (2014)Retooling Politics (2020)Does Market-Entry Regulation Matter? (2004)How Way-Finding is Challenging Gatekeeping in the Digital Age (2016)Television and Globalization: The TV Content Global Value Chain (2016)The Effect of Newspaper Entry and Exit on Electoral Politics (2011)Competition and Ideological Diversity: Historical Evidence from US Newspapers (2014)The Reception of Fake News: The Interpretations and Practices That Shape the Consumption of Perceived Misinformation (2019)MARKET DEFINITION IN TWO-SIDED MARKETS: THEORY AND PRACTICE (2014)A Textbook of Cultural Economics (2019)Newspaper Differentiation and Investments in Journalism: The Role of Tax Policy (2011)How Media Ownership Matters (2024)The impact of age and shopping experiences on the classification of search, experience, and credence goods in online shopping (2010)Public Service Media and Policy in Europe (2011)Paying for What? How Much? And Why (Not)? Predictors of Paying Intent for Multiplatform Newspapers (2012)
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References

  • 1984A Price Discrimination Theory of Coupons491 cited
  • 2002Understanding Media Economics433 cited
  • 2012The economics and financing of media companies364 cited
  • 1981Press and public: Who reads what, when, where, and why in American newspapers171 cited
  • 2004Media Economics: Applying Economics to New and Traditional Media170 cited
  • 2002Press Advertising and the Political Differentiation of Newspapers135 cited
  • 1993Pricing Decisions of the Newspaper Monopolist83 cited
  • 2003Media Economics79 cited
  • 2002Editorial: Marketing Science, Models, Monopoly Models, and Why We Need Them71 cited
  • 2000Readers' Attitudes Toward Press Advertising: Are They Ad-Lovers or Ad-Averse?61 cited
  • 1980The Decline of Direct Newspaper Competition58 cited
  • 2018The Impact of Internet on the Market for Daily Newspapers in Italy53 cited
  • 2002Audience Characteristics and Bundling: A Hedonic Analysis of Magazine Advertising Rates49 cited
  • 2000A simple model of advertising and subscription fees37 cited
  • 2004Is Advertising a Good or a Bad? Evidence from U.S. Magazine Subscriptions36 cited
  • 2002

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Intermedia Substitutability and Market Demand by National Advertisers
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