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To Serve Man: A Marketing Manifesto (and an Article That Should Not Have Been Necessary)
16 references·0 citing·43 second hop
To Serve Man: A Marketing Manifesto (and an Article That Should Not Have Been Necessary) (2012)To Serve Man: A Marketing Manifesto (and …The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk (2009)The Debate over Doing Good: C…61. Capitalism and Freedom (2002)61. Capitalism and FreedomDoes Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)Does Doing Good Always Lead t…Corporate social responsibility and financial performance: correlation or misspecification? (2000)Corporate social responsibili…The American Customer Satisfaction Index: Nature, Purpose, and Findings (1996)The American Customer Satisfa…The Comparative Advantage Theory of Competition (1995)The Comparative Advantage The…The New Encyclopaedia Britannica (1991)The New Encyclopaedia Britann…Developing Buyer-Seller Relationships (1987)Developing Buyer-Seller Relat…The New Social Contract: An Inquiry into Modern Contractual Relations (1981)The New Social Contract: An I…Basic Marketing: A Managerial Approach (1978)Basic Marketing: A Managerial…Marketing Management: Analysis, Planning and Control (1973)Marketing Management: Analysi…Broadening the Concept of Marketing (1969)Broadening the Concept of Mar…Broadening the Concept of Marketing (1969)Broadening the Concept of Mar…Understanding Media: The Extensions of Man (1964)Understanding Media: The Exte…The hidden persuaders (1962)The hidden persuadersThe Affluent Society (1958)The Affluent SocietyMarkets and Hierarchies: Analysis and Antitrust Implications. (1976)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Determinants of Long-Term Orientation in Buyer-Seller Relationships (1994)The Commitment-Trust Theory of Relationship Marketing (1994)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Exchange and Power in Social Life (2017)R&D, Patents, and Productivity (1987)AGENCY CONFLICT AND CORPORATE STRATEGY: THE EFFECT OF DIVESTMENT ON CORPORATE VALUE (1997)THE CORPORATE SOCIAL PERFORMANCE-FINANCIAL PERFORMANCE LINK (1997)Corporate Social Responsibility: A Theory of the Firm Perspective (2001)Corporate Social and Financial Performance: A Meta-Analysis (2003)Misery Loves Companies: Rethinking Social Initiatives by Business (2003)Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A resource‐based view of the firm (1984)Firm Resources and Sustained Competitive Advantage (1991)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Corporate reputation and sustained superior financial performance (2002)Firm resources and sustained competitive advantage (2004)Review: The Resource-Based View and Information Systems Research: Review, Extension, and Suggestions For Future Research1 (2004)Possessions and the Extended Self (1988)The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders (1991)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)What We Know and Don’t Know About Corporate Social Responsibility (2012)Corporate social responsibility and access to finance (2013)The Impact of Corporate Sustainability on Organizational Processes and Performance (2014)The Economics of Schooling: Production and Efficiency in Public Schools. (1986)Political power beyond the State: problematics of government (2010)The Theory of Economic Development (2016)Club cultures: music, media and subcultural capital (1996)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Social Implications of the Internet (2001)The Effect of a Market Orientation on Business Profitability (1990)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)What Can Economists Learn from Happiness Research? (2002)The role of income aspirations in individual happiness (2004)Production, Consumption, Prosumption (2010)The External Control of Organizations. (1978)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)
this work references cited by second hop

References

  • 1964Understanding Media: The Extensions of Man12,311 cited
  • 200261. Capitalism and Freedom9,261 cited
  • 1987Developing Buyer-Seller Relationships9,139 cited
  • 1996The American Customer Satisfaction Index: Nature, Purpose, and Findings4,733 cited
  • 2001Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility4,659 cited
  • 2000Corporate social responsibility and financial performance: correlation or misspecification?3,818 cited
  • 1995The Comparative Advantage Theory of Competition2,727 cited
  • 1973Marketing Management: Analysis, Planning and Control2,439 cited
  • 1958The Affluent Society2,208 cited
  • 1969Broadening the Concept of Marketing1,762 cited
  • 1978Basic Marketing: A Managerial Approach1,663 cited
  • 1991The New Encyclopaedia Britannica1,583 cited
  • 1981The New Social Contract: An Inquiry into Modern Contractual Relations1,436 cited
  • 1969Broadening the Concept of Marketing1,048 cited
  • 2009The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk962 cited
  • 1962

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The hidden persuaders
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